In 1995, two years after my Ph.D. defense, I founded the eye tracking group - at the time at the Department of Cognitive Science, in collaboration with Jana Holsanova, at that time a Ph.D. student. The versatility of the method was immediately clear - I initiated and conducted projects in cognitive science, linguistics and human factors - and in 1999, the Faculties for the Humanities asked me to make an investigation into the needs and requirements for a larger laboratory for the Humanities. Since then, my work has focused on two major goals: building the Humanities laboratory and forming an internationally competitive eye-tracking group.
Today, my group is one of the largest eye-tracking groups in Scandinavia, in terms of any of the relevant parameters, number of staff, project funds, number of eye trackers, number of publications and international recognition. Among the high-profile projects we are undertaking include the organization of the ECEM 2013, the world's largest conference in the field, setting up an international association (the EMRA) for researchers in this field, initiating a committee set to standardise data quality measurement, and the publication of an OUP book recognized as a seminal text in eye-tracking methods, in addition to a variety of more specific research.
Eye tracking and eye movement methodology.