|Fellow of the ZiF research group "Competition and Priority Control in Mind and Brain: New Perspectives from Task-Driven Vision"|
Yaffa Yeshurun studied Psychology at New York University, U.S.A from 1994-1999. Her Ph.D. dissertation demonstrated that attention can lead to signal enhancement, particularly enhancement of spatial resolution. In 2000 she returned to Israel, joined the Psychology department at the University of Haifa as a Lecturer and the Institute of Information Processing and Decision Making (IIPDM), also at the University of Haifa, as a senior researcher. In 2008 she was appointed Senior Lecturer at the University of Haifa, and in 2009 she became a member of the Max Wertheimer Minerva Center for Cognitive Processes and Human Performance (University of Haifa & Tecnion, Haifa, Israel).
Yaffa Yeshurun's main research interest involves the allocation of attention to a specific spatial location, and often her research revolves around transient attention, which is the stimulus-driven component of spatial attention. She is particularly interested in the effects of transient attention on both the temporal and spatial aspects of perception in an attempt to deepen our understanding of perceptual tradeoffs - tradeoffs between the temporal and spatial components of visual perception and tradeoffs between integration and segregation processes. This includes the study of attentional effects on spatial and temporal resolution, visible persistence, motion, perceived duration, texture segmentation, spatial and temporal crowding and adaptation. Another line of research deals with perceptual load and its effects on the efficiency of the attentional selection. This research endeavor proceeds under both controlled laboratory settings and conditions that are more similar to real life (e.g., driving in a driving simulator).