Former Team Members

Dr. Anja Plumeyer

 

Dr. Anja Plumeyer:

Research Focus
  • Brand management
  • Brand image and brand image measurement (e.g., Brand Concept Maps)
  • Digital brand management and social media monitoring

 

Dr. Pascal Kottemann

 

Dr. Pascal Kottemann

Research Focus

  • Brand image analysis and understanding brand image effects
  • Consumer decision making in digital environments
  • Marketing (research) and smart products

 

S. Keser (M.A.)

 

S. Keser (M.A.)

Bielefeld 2000plus

Luis Brandt (M.Sc.)

 

Luis Brandt (M.Sc.)

Research Focus

  • Brand Management
  • Consumer Behavior

Stephan Heuermann (M.Sc.)

 

Stephan Heuermann (M.Sc.)

Research Focus

  • Smart products
  • Connected-Car

 

Wilhelm Klat (M.Sc.)

 

Wilhelm Klat (M.Sc.)

Research Focus

  • Strategic Marketing
  • Innovation
  • Experiments / Agent-based Simulations

 


Dipl.-Kffr. Diana Schindler

 


Dr. Diana Schindler

Research Focus

  • Online Consumer Reviews
  • Web 2.0
  • Image Mining
  • Market Segmentation

 


Dil.-Kffr. Silvia Raskovic

 


Dipl.-Kffr. Silvia Raskovic

Research Focus

  • Preference Measurement
  • Measurement Scales
  • Modern Methods of Experimental Marketing Research
  • Multivariate Methods of Analysis in Marketing Research
  • Counterfeiting and Brand Piracy

 


 


Prof. Dr. Martin Meißner

Research Focus

  • Preference Measurement Techniques
  • Online Customer Reviews
  • Conjoint Models
  • Information Processing of Consumers

 


 

 

Dipl.-Kfm. Lars Lüpke

Research Focus

  • Data and Web Mining in Marketing
  • Web 2.0
  • Online Market Research

 



 

 

Dipl.-Kfm. Frank Kroll

Research Focus

  • Marketing-Models in Pricing and Sales Management
  • Rough Sets in Marketing Research
  • E-Commerce and M-Commerce in Emerging Markets
  • Alternative Teaching Methods in Marketing
  • R in Marketing Research

 



 

 

Dr. Carl Peter Kleidat

Research Focus

Organization Research, Sociology of Public Administration and Sociology of Law, Governance-, Planning-, Decision- und Management Theory (in particular Change Management), Reorganizations- and Reform Theory, Social Systems Theory

 



 

 

Dipl.-Kfm. Sören W. Scholz

Research Focus

  • Environmental Scanning
  • Decision Support Systems
  • Marketing Research

 



 

 

Prof. Dr. Ralf Wagner

Research Focus
Multiple Wettbewerbsreaktionen im Produktmanagement



 

 

Dr. Antonia Hermelbracht

Research Focus
Nutzenmessung bei  Informationsdienstleistungen: Optimierung der Serviceangebote von  Universitätsbibliotheken mithilfe der Adaptiven und der Choice-Based Conjoint-Analyse

 



 

 

Dr. Katharina Monien

Research Focus
Support Vektor Maschinen als Analyseinstrument im Marketing

 



 

 

Prof. Dr. Claudia Bornemeyer

Research Focus
Erfolgskontrolle im Stadtmarketing



 

 

Dr. Thorsten Temme

Research Focus
Integrierte Entscheidungsfindung in der Marketingforschung: ein Multi-Methoden-Ansatz zur Analyse a prior definierter Gruppen