Dipl.-Kfm. Sören Scholz

Function:
Scientific Assistant

At the chair: 
March 2004 to February 2010
Teaching Assignment SS 2010

Research Interests

  • Environmental Scanning
  • Decision Support Systems
  • Marketing Research

Academic Curriculum Vitae

10/1997 - 04/2002

  • Study of Economics and Psychology at the University of Bielefeld, Germany.
  • Master Degree in Economics (German Diploma), in April 2002.
  • Master Thesis: "Case-Based Decision Theory: Theorie, Anwendungen und kognitive Grundlagen"

Publications and Lectures

Articles in Journals

Meißner, M.; R. Decker; S. W. Scholz (2011): An Adaptive Algorithm for Pairwise Comparison-based Preference Measurement, in: Journal of Multi-Criteria Decision Analysis, Vol. 17, No. 5-6, 167 - 177.

Tuma, M.; R. Decker; S. W. Scholz (2011): A Survey of the Challenges and Pitfalls of Cluster Analysis Application in Market Segmentation, in: International Journal of Market Research, Vol. 53, 391 - 414.

Decker, R.; S. W. Scholz (2011): Offering Customer-oriented Products on the Internet using Model-based Preference Analysis, in: Journal of Marketing Trends, Vol. 1, No. 5, 15 - 29.

Decker, R.; S. W. Scholz (2010): Determining the Attractiveness of Pruduct Atrributes in Consumer Goods Markets Using POS Scanner Data, in: The Marketing Review, Vol. 10, No. 3, 225 - 237.

Scholz, S. W.; M. Meißner; R. Decker (2010): Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons, in: Journal of Marketing Research, Vol. 47, No. 4, 685 - 698.

Tuma, M.; S. W. Scholz; R. Decker (2009): The Application of Cluster Analysis in Marketing Research: A Literature Analysis, in: Business Quest Journal, Vol. 14 (Research Articles), online.

Decker, R.; S. W. Scholz (2009): Preference Analysis and Default Optimization in Web-based Product Configuration Systems, in: Journal of Theoretical and Applied Electronic Commerce Research, Vol. 4, No. 3, 43 - 57.

Ontrup, J.; H. Ritter; S. W. Scholz; R. Wagner (2009): Detecting, Assessing and Monitoring Relevant Topics in Virtual Information Environments, in: IEEE Transactions on Knowledge and Data Engineering, Vol. 21, No. 3, 415 - 427.

Wagner, R.; S.W. Scholz (2007): CI im Einsatz: Technologien zur Informationssuche, -bewertung und -aufbereitung, in: Information - Wissenschaft & Praxis, Vol. 58, No. 6-7, 347 - 354.

Decker, R.; S. W. Scholz (2007): Unsupervised Topic Detection in document collections: an application in marketing and business journals, in: International Journal of Business Intelligence and Data Mining, Vol. 2, No. 3, 347 - 364.

Scholz, S. W.; R. Decker (2007): Measuring the Impact of Wood Species on Consumer Preferences for Wooden Furniture by Means of the Analytic Hierarchy Process, in: Forest Products Journal, Vol. 57, No. 3, 23 - 28.

Decker, R.; R. Wagner; S. W. Scholz (2005): An Internet-Based Approach to Environmental Scanning in Marketing Planning, in: Marketing Intelligence and Planning, Vol. 23, No. 2, 189 - 199.

Decker, R.; S. W. Scholz (2004): Wie viel darf guter Service kosten? Einkaufsstättenbedingte Preiswahrnehmung im Selbstmedikationsmarkt, in: Pharma-Marketing Journal, Vol. 29, No. 6, 186 - 192.

Articles in Proceedings (Reviewed)

Meißner, M., Scholz, S., R. Decker (2013). First Jointly, Then Separately: A New Approach to Address Complexity in Product Evaluations. In A. Bradshaw, C. Hackley, and P. Maclaran (Eds.), European Advances in Consumer Research, Vol. 9, Duluth, Minn.

Meißner, M.; S. W. Scholz; R. Decker (2011): Using Eyetracking and Mouselab to Examine How Respondents Process Information in Choice-based Conjoint Analysis, in: Sawtooth Software (Ed.): Proceedings of the Sawtooth Software Conference 2010, Newport Beach, California, 151-170.

Wagner, R.; J. Ontrup; S. W. Scholz (2009): Event Detection in Environmental Scanning: News from a Hospitality Industry Newsletter, in: Okada, A.; T. Imaizumi; H.-H. Bock; W. Gaul: Cooperation in Classification and Data Analysis, Berlin, Springer, 161 - 168.

Scholz, S. W:; R. Wagner (2009): Classification in Marketing Science, in: Okada, A.; T. Imaizumi; H.-H. Bock; W. Gaul: Cooperation in Classification and Data Analysis, Berlin, Springer, 99 - 106.

Wagner, R.; J. Ontrup; S. W. Scholz (2009): The Nonlinearity of Strategic Uncertainty and Environmental Scanning Behavior. An Empirical Study of Managerial Information Seeking and Processing Activities, in: Kuhlen, R. (Ed.): Information: Droge, Ware oder Commons? Wertschöpfungs- und Transformationsprozesse auf den Informationsmärkten, Boizenburg, VHW-Verlag, 147 - 158.

Decker, R.; S. W. Scholz (2008): Modellgestützte Nachfrageanalyse im Internet als Grundlage für eine kundenorientierte Angebotspolitik, in: Adreani, J. C.; U. Collesei (Eds.): Proceedings of the 7th International Congress Marketing Trends, Venice, 2008, available online.

Decker, R.; M. Meißner; S. W. Scholz (2008): Detecting and Debugging Erroneous Statements in Pairwise Comparison Matrices, in: Kalcsics, J.; S. Nickel (Eds.): Operations Research Proceedings 2007: Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), Berlin, Springer, 277 - 282.

Meißner, M.; S. W. Scholz; R. Decker (2008): AHP versus ACA – An Empirical Comparison, in: Preisach, C; H. Burkhardt; L. Schmidt-Thieme; R. Decker (Eds.): Data Analysis, Machine Learning, and Applications, Berlin, Springer, 447 - 454.

Wagner, R.; S.W. Scholz; A. Hotho (2007): The Dark Side of Competitive Intelligence: Technocrats at Work, in: Michaeli, R. (Ed.): Proceedings of the 2007 European Competitive Intelligence Summit, Alexandria (Virginia) Society of Competitive Intelligence Professionals, available online.

Decker, R.; S. W. Scholz; R. Wagner (2006): Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication, in: Zani, S.; A. Cerioli; M. Riani; M. Vichi (Eds.): Data Analysis, Classification and the Forward Search, Heidelberg, Springer, 23 - 30.

Scholz, S. W.; M. Meißner; R. Wagner (2006): Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint Analysis, in: Haasis, H.-O.; H. Kopfer; J. Schönberger (Eds.): Operations Research Proceedings 2005, Berlin, Springer, 613 - 618.

Decker, R.; S. W. Scholz; R. Wagner (2005): Mining Consumption and Nutrition Patterns for Marketing Communication, in: Zani, S.; A. Cerioli (Eds.): Classification and Data Analysis 2005, Parma, Monte Universitià Parma, 91 - 94.

Scholz, S. W.; R. Wagner (2005): The Quality of Prior Information Structure in Business Planning – An Experiment in Environmental Scanning, in: Fleuren, H.; D. den Hertog; P. Kort (Eds.): Operations Research Proceedings 2004, Berlin, Springer, 238 - 245.

Articles in Proceedings (Others)

Scholz, S. W.; R. Decker; S. Neuhaus (2005): Wissensbasierte Marketingsysteme - Brauchbare Tools für kleinere und mittlere Unternehmen?, in: Meyer, J.-A. (Ed.): Wissens- und Informationsmanagement in kleinen und mittleren Unternehmen, Lohmar, Eul, 321 - 338.

Chapter in Books / Contributions to Edited Volumes

Meißner, M.; S. W. Scholz; R. Wagner (2008): Marketing Research using Multimedia Technologies, in: Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed., Hershey, IGI Global, 880 - 886.

Scholz, S. W.; R. Wagner (2008): Scanning Multimedia Business Environments, in: Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed., Hershey, IGI Global, 1257 - 1263.

Scholz, S. W.; R. Wagner (2006): Autonomous Environmental Scanning on the World Wide Web, in: Walters, B.A.; Z. Tang (Eds.): IT-enabled Strategic Management: Increasing Returns for the Organization, Hershey, Idea Group Publishing, 213 - 242.

Wagner, R.; S. W. Scholz; R. Decker (2005): The Number of Clusters in Market Segmentation, in: Baier, D.; R. Decker; L. Schmidt-Thieme (Eds.): Data Analysis and Decision Support, Berlin, Springer, 157 - 176.

Discussion Paper

Decker, R.; S. W. Scholz (2007): Der Einsatz von Poisson-Regressionsmodellen zur Analyse von Konsumentenpräferenzen auf Basis von Online-Dialogdaten, Discussion Paper No. 569, Faculty of Economics and Business Administration, University of Bielefeld.

Wagner, R.; S. W. Scholz (2007): Linear and Nonlinear Biplots of Strategic Uncertainty and Scanning Behavior, Discussion Paper No. 568, Faculty of Economics and Business Administration, University of Bielefeld.

Scholz, S. W.; R. Wagner (2005): Autonomous Environmental Scanning on the World Wide Web, Discussion Paper No. 537, Faculty of Economics and Business Administration, University of Bielefeld.

Scholz, S. W.; R. Wagner (2004): The Quality of Prior Information Structure in Business Planning – An Experiment in Environmental Scanning, Discussion Paper No. 522, Faculty of Economics and Business Administration, University of Bielefeld.

Decker R.; R. Wagner; S. W. Scholz (2004): Environmental Scanning in Marketing Planning – An Internet-Based Approach, Discussion Paper No. 516, Faculty of Economics and Business Administration, University of Bielefeld.

Invited Talks at Universities

Scholz, S. W.; R. Wagner (2005): Rationales Underlying Investment Decisions: The Impact of Marketing on Attitudes and Preferences Towards Sustainability, ETH Zürich.

Talks at Scientific Conferences and Workshops

Meißner, M.; S. W. Scholz; R. Decker (2010): Using Eyetracking and Mouselab to Examine How Respondents Process Information in Choice-based Conjoint Analysis, Sawtooth Software Conference 2010, Newport Beach, California.

Scholz, S. W.; B. Sarnowski; M. Schuir; R. Decker (2010): Analyzing Consumers’ Screening Rules by Means of Virtual Online Shops, Sawtooth Software Conference 2010, Newport Beach, California.

Meißner, M.; S. W. Scholz; R. Decker (2010): First Jointly, Then Separately: A New Approach to Address Complexity in Product Evaluations, European Conference of the Association for Consumer Research - EACR 2010, London, UK (Poster Presentation).

Scholz, S. W.; M. Meißner; R. Decker (2010): Using Information Seeking Behavior in Preference Measurement for Complex Products, INFORMS 2010, Cologne.

Wagner, R.; S. W. Scholz (2009): The Nonlinearity of Strategic Uncertainty and Environmental Scanning Behavior. An Empirical Study of Managerial Information Seeking and Processing Activities, ISI 2009, 11. Internationales Symposium für Informationswissenschaft, 1. - 3. April 2009, Universität Konstanz.

Tuma, M.; S. W. Scholz; R. Decker (2009): The Application of Cluster Analysis in Marketing Research: A Literature Analysis, 11th IFCS International Conference, Dresden.

Decker, R.; S. W. Scholz (2008): Customer-oriented Product Management by Means of Model-based Demand Analysis on the Web, 7th International Marketing Trends Congress 2008, Venedig.

Wagner, R.; S.W. Scholz; A. Hotho (2007): The Dark Side of Competitive Intelligence: Technocrats at Work, 2007 European Competitive Intelligence Summit, Bad Nauheim, October 24-26, 2007.

Meißner, M.; R. Decker; S. W. Scholz (2007): Detecting and Debugging Erroneous Statements in Pairwise Comparison Matrices, Operations Research Conference, Saarbrücken.

Klaus, M.; S. W. Scholz; R. Wagner (2007): An Empirical Study of Environmental Scanning Activities, 31th Annual Conference of the German Classification Society, Freiburg.

Meißner, M.; S. W. Scholz; R. Decker (2007): Analytic Hierarchy Process vs. Adaptive Conjoint Analysis – An Empirical Comparison, 31th Annual Conference of the German Classification Society, Freiburg.

Scholz, S. W.; M. Meißner; J. Adam (2007): A New Interactive Tool for Consumer Preference Measurement - Understanding Consumer Decision Making for Complex Products, General Online Research Conference 2007, Leipzig.

Scholz, S. W.; R. Wagner; R. Decker (2006): Classification in Marketing Science, IFCS 2006, Ljubljana, Slovenia (Invited Presentation).

Scholz, S. W.; M. Meißner; J. Adam (2006): Using the Analytic Hierarchy Process in Online Preference Measurement, General Online Research Conference, Bielefeld.

Wagner, R.; J. Ontrup; S. W. Scholz (2005): Innovative Technologies for Clustering, Monitoring, and Evaluation of up- and-coming Topics in Business Information, Japanese-German Symposium on Classification, Tokyo.

Scholz, S. W. ; M. Meißner; R. Wagner (2005): Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement’s Impact on AHP and Conjoint Analysis, Operations Research Conference, Bremen.

Wagner, R.; J. Ontrup; S. W. Scholz (2005): Event Detection in Environmental Scanning: News from a Hospitality Industry Newsletter, 29th Annual Conference of the German Classification Society, Magdeburg.

Decker, R.; S. W. Scholz; R. Wagner (2005): Mining Consumption and Nutrition Patterns for Marketing Communication, Meeting of the Classification and Data Analysis Group of the Italian Statistical Society, Parma (Invited Talk).

Scholz, S. W.; R. Wagner (2004): The Quality of Prior Information Structure in Business Planning – An Experiment in Environmental Scanning, Operations Research Conference, Tilburg.

Scholz, S. W. (2003): Konzeption eines intelligenten Systems zur Überwachung unternehmensrelevanter Marktentwicklungen, Operations Research Conference, Heidelberg.

Scholz, S. W.; R. Decker (2003): Deliberative decision-making in intelligent software agents - A theoretical framework and first empirical results, SPUDM Conference, Zürich.

Talks at other Public Meetings and Workshops

Scholz, S. W. (2007): Nachfrageorientierte Neuproduktentwicklung - State-of-the-Art und Best-Practice-Lösungen, Workshop, Research & Results - Marktforschungsmesse 2007.

Scholz, S. W. (2006): AHPlab - Ein neues Verfahren zur adaptiven Nutzenmessung bei komplexen Produkten, Research & Results 2006, München.

Sören Scholz