Visiting Professors

PD Dr. M. Löffler

Prof. Dr. Michael Löffler


PD Dr. habil. Michael Löffler was appointed as an Honorary Professor in September 2018. He holds an executive management position at the Porsche AG and is responsible, among others, for worldwide sales planning and sales strategy. He has been associated with Bielefeld University for more than ten years through cooperation projects, lectures and research activities. He offers lectures in the fields of marketing, market research and brand management, current research focuses on the areas Customer Relationship Management and Smart Data and predictive methods in Marketing.

Prof. Dr. Martin Meißner


WS 2015/16: Sonderformen des Marketings (Internationales Marketingmanagement & Internationale Marktforschung)
SS 2015: Seminar zum Marketing (Master)