Dr. Daniel Böger

Contact Details

E-Mail:
Phone:
Fax:

Office:
Postbox:

dboeger@wiwi.uni-bielefeld.de
+49 521 106-4738
+49 521 106-6456

UHG V9-104, Locations Map
1711 in U/V 3

Research Interests

  • Measuring and Modeling Brand Perceptions
  • Marketing of "Smart Products"
  • Quantititative Methods of Market and Marketing Research

Scientific Employment

  • since 11/2014:
    Academic Assistant at the Chair of Business Administration esp. Marketing, Prof. Dr. Decker
  • 07/2013 - 09/2013:
    Internship at the German Institute for Economic Research in the Research Infrastructure 'Socio-economic Panel (SOEP)', Dr. Grabka (DIW Berlin)
  • 02/2009 - 07/2009 and 03/2010 - 04/2010:
    Student Assistant at the Collaborative Research Center 597 "Transformations of the State" in the Project C7: "Retreat of the State from Entrepreneurial Activities: Privatization Policy and Cutback of Subsidies in OECD countries from 1980 to 2010", Prof. Dr. Obinger und Prof. Dr. Traub (both Bremen University)

Academic Curriculum Vitae

10/2011 - 11/2014

  • Master-Study at Bielefeld University
    • Program of Study: Statistical Sciences
    • Emphasis: Quantitative Marketing Research, Regression Models, Statistical Simulation
    • Master of Science in November 2014
    • Title of Master Thesis (translated): "Analysis of the Stability of 'Brand Concept Maps' via Simulation"

10/2007 - 11/2011

  • Bachelor-Study at Bremen University
    • Program of Study: Political Science
    • Emphasis: Macro-quantitative Comparative Policy-Analysis, Political Economy, Statistics
    • Bachelor of Arts in November 2011
    • Title of Bachelor Thesis (translated):
      ""Polizei ist Ländersache!" - A statistical Analysis of Police-Expenditure of the Bundesländer"

08/2009 - 01/2010

  • Study at Mittuniversitetet (Mid Sweden University) in Sundsvall, Sweden

Awards

  • Junior Scientific Research Award for the article "Parent Brands´ Influence on Co-Brand´s Perception: A Model-Based Approach"
  • Junior Scientific Research Award for the article "Measuring brand image: A systematic review, practical guidance, and future research directions"
  • Junior Scientific Research Award for the article "A mechanism for aggregating association network data: An application to brand concept maps"
  • 10/2007 - 09/2013, Scholarship of the 'Studienstiftung des deutschen Volkes' (lit: Academic Foundation of the German People)

Publications and Lectures

Teaching

WiSe 2018/19
  • Marketingentscheidungen (mit A. Max)
SoSe 2018
  • Bachelorkolloquium zum Marketing (with J. Klostermann)
  • Masterkolloquium (with J. Klostermann, A. Plumeyer, and M. Souka)
WiSe 2017/18
  • Marketingentscheidungen
  • Bachelorkolloquium zum Marketing (with J. Klostermann)
  • Masterkolloquium (with J. Klostermann)
SoSe 2017
  • Praktische Übung zum Marketing (Bachelor)
  • Quantitative Methoden der Marketingforschung (Data und Web Mining im Marketing)
  • Masterkolloquium (with J. Klostermann)
WiSe 2016/17
  • Marketingentscheidungen
  • Praktische Übung zum Marketing (Bachelor)
  • Masterkolloquium (with P. Kottemann)
SoSe 2016
  • Praktische Übung zum Marketing (Bachelor)
  • Quantitative Methoden der Marketingforschung (Data und Web Mining im Marketing)
  • Masterkolloquium (with A. Hörmeyer)
WiSe 2015/16
  • Marketingentscheidungen
  • Bachelorkolloquium zum Marketing (with W. Klat)
SoSe 2015
  • Praktische Übung zum Marketing (Bachelor)
  • Quantitative Methoden der Marketingforschung (Data und Web Mining im Marketing)
WiSe 2014/15
  • Praktische Übung zum Marketing (Bachelor)
  • Masterkolloquium (with W. Klat)

Daniel Böger(M.Sc.)