Pascal Kottemann, PhD

Research Interests

  • Brand image analysis and understanding brand image effects
  • Consumer decision making in digital environments
  • Marketing (research) and smart products

Employment

  • 04/2017 – 09/2017, Assistant Professor at the Chair of Business Administration, Marketing
  • 04/2011 – 03/2017, PhD student and academic assistant at the Chair of Business Administration, Marketing
  • Bachelor- resp. Masterdelegate of the chair (since 04/2012)
  • 02/2014 - 04/2014, Visiting Scholar at the University of Southern Denmark (Esbjerg)

Academic Curriculum Vitae

  • 03/2017 Doctoral degree in Business Administration (dissertation thesis: Essays on Brand Image Effects in Marketing), Bielefeld University
  • 03/2011 Master of Science in Business Administration and Economics
  • 08/2008 Bachelor of Science in Business Administration and Economics

Reviewing Activities

  • Ad-hoc reviewer for Journal of Product & Brand Management

Related Scientific Activities

Awards

  • Junior Scientific Research Award for the article "A mechanism for aggregating association network data: An application to brand concept maps"
  • Junior Scientific Research Award for the article "The Benefits of Computer-Based Brand Concept Mapping"
  • Best Paper Award in the track Brands and Brand Management for the article „An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps“ (with Anja Hörmeyer and Prof. Dr. Reinhold Decker), Australian New Zealand Marketing Conference (ANZMAC) 2014.
  • DAAD scholarship „Funding for conference participation“ for the 35th ISMS Marketing Science Conference, Istanbul

Publications and Lectures

Teaching

WiSe 2017/18
  • Sonderformen des Marketings (Brand Management) – Temporary Lecturer
SoSe 2017
  • Grundlagen des Marketings
  • Seminar zum Marketing (Master)
WiSe 2016/17
  • Sonderformen des Marketings (Brand Management)
  • Seminar zum Marketing (Master) (with A. Hörmeyer)
  • Masterkolloquium (with D. Böger)
SoSe 2016
  • Grundlagen des Marketings
  • Seminar zum Marketing (Master) (with A. Hörmeyer)
WiSe 2015/16
  • Seminar zum Marketing (Master) (with A. Hörmeyer)
  • Masterkolloquium (with W. Klat)
SoSe 2015
  • Seminar zum Marketing (Master) (with M. Meißner)
  • Masterkolloquium
WiSe 2014/15
  • Sonderformen des Marketings (Internationales Marketing)
  • Seminar zum Marketing (Master) (with A. Hörmeyer)
SoSe 2014
  • Seminar/Kolloquium zur Bachelorarbeit (Marketing) (with A. Hörmeyer)
  • Seminar zum Marketing (Master) (with D. Schindler)
WiSe 2013/14
  • Sonderformen des Marketings (Internationales Marketing)
  • Masterkolloquium
SoSe 2013
  • Seminar zur Bachelorarbeit (with D. Schindler)
  • Praktische Übung zum strategischen Marketing (Markstrat)
  • Seminar zum Marketing (Master) (with S. Raskovic)
WiSe 2012/13
  • Sonderformen des Marketings (Internationales Marketing)
  • Seminar zum Marketing (Master) (with D. Schindler)
SoSe 2012
  • Seminar zur Bachelorarbeit (with L. Lüpke)
  • Projekt/Praktische Übung zum strategischen Marketing
WiSe 2011/12
  • Proseminar zur Bachelorarbeit
  • Projekt/Praktische Übung zum strategischen Marketing (with F. Kroll)
SoSe 2011
  • Sonderformen des Marketings (Internationales Marketing)

Pascal Kottemann, PhD