Faculty of Business Administration and Economics
 
 
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Universität Bielefeld > Faculty of Business Administration and Economics > Marketing > Team > Team
  

Anja Plumeyer (M.Sc.)

Contact Details

E-Mail:
Phone:
Fax:

Office:
Postbox:

aplumeyer@wiwi.uni-bielefeld.de
+49 521 106-4882
+49 521 106-6456

UHG U9-145, Locations Map
1711 in U/V 3

Research Interests

  • Brand management
  • Brand image and brand image measurement (e.g., Brand Concept Maps)
  • Digital brand management and social media monitoring

Employment

  • Since 06/2014, Academic Assistant at the Chair of Business Administration, Marketing
  • Administration of faculty licences for the software Unipark
  • Bachelor- resp. Masterdelegate of the chair since Winter Term 2014/15
  • 04/2014 - 05/2014, Student Assistant at the Chair of Business Administration, Marketing

Academic Curriculum Vitae

2011 - 2014

  • Master-Study at University of Bielefeld
  • Program of Study: Business Administration and Economics
  • Profile: Management, Innovation Marketing
  • Master Thesis: "Eine empirische Untersuchung der Auswirkungen von Markenerweiterungen auf das Markenimage mittels Brand Concept Maps"
  • Master of Science in May 2014

2008 - 2011

  • Bachelor-Study at University of Bielefeld
  • Program of Study: Business Administration and Economics
  • Profile: Management, Innovation, Marketing
  • Bachelor Thesis: "Target Costing – Marktorientierte Zielkostenrechnung"
  • Bachelor of Science since August 2011

Awards

  • Junior Scientific Research Award for the article "Investigating feedback effects in the field of brand extension using brand concept maps"
  • Junior Scientific Research Award for the article "Measuring brand image: A systematic review, practical guidance, and future research directions"
  • Best Paper Award in the track Brands and Brand Management for the article „An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps“ (with Pascal Kottemann and Prof. Dr. Reinhold Decker), Australian New Zealand Marketing Conference (ANZMAC) 2014.

Publications and Lectures

Talks at Scientific Conferences until 12/2016

  • Hörmeyer, A., P. Kottemann, R. Decker (2015). Measuring reciprocal effects of new product information on brand image, European Conference on Data Analysis (ECDA) 2015, Colchester, United Kingdom.
  • Kottemann, P., A. Hörmeyer, R. Decker (2014). An empirical investigation of brand extensions\\\ influence on parent brand image using Brand Concept Maps, Australian New Zealand Marketing Conference (ANZMAC) 2014, Brisbane, Australia.

Teaching

SoSe 2018
  • Marketingforschung
  • Seminar zum Marketing (Master) (with M. Souka)
  • Masterkolloquium zum Marketing (with D. Böger, J. Klostermann and M. Souka)
WiSe 2017/18
  • Marketing und Marktforschung (Consumer Behavior) (with J. Klostermann)
  • Seminar zum Marketing (Master)
SoSe 2017
  • Bachelorkolloquium zum Marketing
WiSe 2016/17
  • Marketing und Marktforschung (Marktforschung und Datenanalyse)
  • Seminar zum Marketing (Master) (with P. Kottemann)
SoSe 2016
  • Käuferverhalten und Marktforschung
  • Seminar zum Marketing (Master) (with P. Kottemann)
  • Masterkolloquium (with D. Böger)
WiSe 2015/16
  • Marketing und Marktforschung (Marktforschung und Datenanalyse)
  • Seminar zum Marketing (Master) (with P. Kottemann)
SoSe 2015
  • Seminar/Kolloquium zur Bachelorarbeit (Marketing)
WiSe 2014/15
  • Marketing und Marktforschung (Marktforschung und Datenanalyse)
  • Seminar zum Marketing (Master) (with P. Kottemann)
SoSe 2014
  • Praktische Übung zum Marketing (Bachelor)
  • Bachelorkolloquium

Anja Plumeyer (M.Sc.)