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Universität Bielefeld > Fakultät für Wirtschaftswissenschaften > Lehrstuhl für Innovations- und Technologiemanagement > Forschung > MCCE
  

MCCE – Multi-Channel Consumer Experience

Publikationen

Journal Articles

Sonderegger-Wakolbinger L.M., Stummer C. (2015) An agent-based simulation of customer multi-channel choice behavior. Central European Journal of Operations Research, 23 (2), 459-477

Wakolbinger L.M., Stummer C. (2013) Multi-channel management: An exploratory study of current practices. International Journal of Services, Economics and Management, 5 (1/2), 112-124

Proceedings

Wakolbinger L.M., Stummer C. (2010) An agent-based simulation of multi-channel choice behavior across the purchasing process. In: Beckmann S.C., Ringberg T., Ritter T. (Hrsg.) Proceedings of the 39th EMAC Conference. European Marketing Academy (EMAC), Copenhagen, 1-7

Wakolbinger L.M., Stummer C. (2010) An agent-based simulation of consumer channel choice behavior. In: Booklet of Extended Abstracts from the International Workshop on Agent-based Simulation of Diffusion Processes, University of Vienna, Vienna, 29-30

Scientific Talks

Wakolbinger L.M, Stummer C. (2010) How do marketing activities influence multi-channel choice? An agent-based approach. Faculty of Business and Economics at the University of Melbourne, Melbourne, Australia, August 13

Wakolbinger L.M, Stummer C. (2010) How do marketing activities influence multi-channel choice? An agent-based approach. ALIO-INFORMS Joint International Meeting, Buenos Aires, Argentina, June 6-9

Wakolbinger L.M, Stummer C. (2010) An agent-based simulation of multi-channel choice behavior across the purchasing process. European Marketing Academy Conference (EMAC), Copenhagen, Denmark, June 1-4

Wakolbinger L.M., Stummer C. (2010) An agent-based simulation of consumer channel choice behavior. International Workshop on Agent-based Simulation of Diffusion Processes, Vienna, Austria, April 8-9

Wakolbinger L.M., Stummer C., Katzensteiner S. (2009) Agent-based modeling of multi-channel choice behavior across the different phases of the purchasing process. CORS/INFORMS 2009 Joint International Meeting, Toronto, Canada, June 14-17

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