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Universität Bielefeld > Fakultät für Wirtschaftswissenschaften > Lehrstuhl für Innovations- und Technologiemanagement > Team > Michelle Haurand (M.Sc.)
  

Michelle Haurand (M.Sc.) - Publikationen

 

Wissenschaftliche Mitarbeiterin

Michelle Haurand (M.Sc.)

 

Universität Bielefeld
Fakultät für Wirtschaftswissenschaften

Universitätsstr. 25
D-33615 Bielefeld, Deutschland

Telefon: +49 521.106-4844
E-Mail: m.haurand@uni-bielefeld.de

Büro: UHG V9-151, Lage-/Raumplan


Zeitschriftenaufsätze

Haurand M.D., Stummer C. (2018) Stakes or garlic? Studying the emergence of dominant designs through an agent-based model of a vampire economy.  Central European Journal of Operations Research , 26 (2), 373-394

Meißner M., Haurand M.D., Stummer C. (2017) With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands.  International Journal of Innovation Management , 21 (6), 1750048 (28 Seiten)

Sammelbandbeiträge

Haurand M.D., Stummer C. (2018) The early-stage development of two-sided digital platforms: A simulation approach. In: Proceedings of the European Conference on Information Systems (ECIS 2018), forthcoming

Haurand M.D. (2018) Innovation management in the smart home industry: Obstacles and solutions. In: Proceedings of the R&D Management Conference 2018. RADMA, 1-8

Meißner M., Haurand M.D., Stummer C. (2015) Does empowering consumers backfire in the context of technology brands like Nokia? In: Proceedings of the 44th EMAC Conference. European Marketing Academy (EMAC), 1-7

Konferenzvorträge

Stummer C., Haurand M.D. (2018) Four ways to kill a vampire:An agent-based simulation of the emergence of dominant technologies. INFORMS Annual Meeting, Phoenix, USA, Nov. 4-7 [forthcoming]

Haurand M.D., Stummer C. (2018) Finding the right time for advertising the number of adopters of a digital platform: A simulation-optimization approach. Meeting of the GOR-Working Group "Simulation and Optimization of Complex Systems", Bielefeld, Germany, Oct. 11-12 [forthcoming]

Haurand M.D., Stummer C. (2018) Fighting fair? Evaluating negative campaigning with an agent-based simulation. International Conference on Operations Research (OR 2018), Brussels, Belgium, Sept. 12-14 [forthcoming]

Haurand M.D., Stummer C. (2018) Go big or go home? Simulating the effect of publishing adopter numbers for two-sided platforms. Social Simulation Conference 2018, Stockholm, Sweden, Aug. 20-24 [forthcoming]

Haurand M.D. (2018) Innovation management in the smart home industry: Obstacles and solutions. R&D Management Conference 2018, Milan, Italy, July 2-4

Haurand M.D., Stummer C. (2018) The early-stage development of two-sided digital platforms: A simulation approach. European Conference on Information Systems (ECIS), Portsmouth, June 23-28

Haurand M.D., Stummer C. (2017) Why it may not pay to play dirty: An agent-based simulation of negative campaigning. Meeting of the GOR-Working Group "Simulation and Optimization of Complex Systems", Vienna, Austria, Oct. 13

Haurand M.D., Stummer C. (2017) The effect of negative campaigning on the emergence of dominant designs: An agent-based simulation approach. Social Simulation Conference 2017, Dublin, Ireland, Sept. 25-29

Haurand M.D., Stummer C. (2016) Humans versus vampires: An agent-based simulation of the emergence of dominant designs. Meeting of the GOR-Working Group "Simulation and Optimization of Complex Systems", Berlin, Germany, Oct. 6

Haurand M.D., Stummer C. (2016) Sales at stake: What innovation management can learn from the world of vampires. Social Simulation Conference 2016, Rome, Italy, Sept. 19-23

Meißner M., Haurand M.D., Stummer C. (2015) Is customer empowerment always better? An investigation of differences between high- and low-status technology brands. ISMS Marketing Science Conference, Baltimore, USA, June 18-20

Meißner M., Haurand M.D., Stummer C. (2015) Does empowering consumers backfire in the context of technology brands like Nokia? European Marketing Academy Conference (EMAC), Leuven, Belgium, May 26-29

 

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