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Universität Bielefeld > Fakultät für Wirtschaftswissenschaften > Lehrstuhl für Innovations- und Technologiemanagement > Team > Michelle Haurand (M.Sc.)
  

Michelle Haurand (M.Sc.) - Publikationen

Wissenschaftliche Mitarbeiterin

Michelle Haurand (M.Sc.)

 

Universität Bielefeld
Fakultät für Wirtschaftswissenschaften
Institut für Technologische Innovation, Marktentwicklung und Entrepreneurship

Universitätsstr. 25
D-33615 Bielefeld, Deutschland

Telefon: +49 521.106-4844
E-Mail: m.haurand@uni-bielefeld.de

Büro: UHG V9-151, Lage-/Raumplan


Zeitschriftenaufsätze

Haurand M.D., Stummer C. (2018) Stakes or garlic? Studying the emergence of dominant designs through an agent-based model of a vampire economy. Central European Journal of Operations Research, forthcoming

Meißner M., Haurand M.D., Stummer C. (2017) With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands. International Journal of Innovation Management, 21 (6), 1750048 (28 Seiten)

Sammelbandbeiträge

Meißner M., Haurand M.D., Stummer C. (2015) Does empowering consumers backfire in the context of technology brands like Nokia? In: Proceedings of the 44th EMAC Conference. European Marketing Academy (EMAC), 1-7

Konferenzvorträge

Haurand M.D., Stummer C. (2017) Why it may not pay to play dirty: An agent-based simulation of negative campaigning. Meeting of the GOR-Working Group "Simulation and Optimization of Complex Systems", Vienna, Austria, October 13

Haurand M.D., Stummer C. (2017) The effect of negative campaigning on the emergence of dominant designs: An agent-based simulation approach. Social Simulation Conference 2017, Dublin, Ireland, Sept. 25-29

Haurand M.D., Stummer C. (2016) Humans versus vampires: An agent-based simulation of the emergence of dominant designs. Meeting of the GOR-Working Group "Simulation and Optimization of Complex Systems", Berlin, Germany, October 6

Haurand M.D., Stummer C. (2016) Sales at stake: What innovation management can learn from the world of vampires. Social Simulation Conference 2016, Rome, Italy, Sept. 19-23

Meißner M., Haurand M.D., Stummer C. (2015) Is customer empowerment always better? An investigation of differences between high- and low-status technology brands. ISMS Marketing Science Conference, Baltimore, USA, June 18-20

Meißner M., Haurand M.D., Stummer C. (2015) Does empowering consumers backfire in the context of technology brands like Nokia? European Marketing Academy Conference (EMAC), Leuven, Belgium, May 26-29

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