Fakultät für Wirtschaftswissenschaften
 
 
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Universität Bielefeld > Fakultät für Wirtschaftswissenschaften > Marketing > Forschung
  

Marketing – Eine entscheidungsorientierte Einführung

Decker, R., Kroll, F., Meißner, M., Wagner, R.
Berlin, Springer, 2015

Anzmac 2014, Brisbane

ANZMAC 2014 – Best Paper Award

Kottemann, P., A. Hörmeyer, and R. Decker
An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps

Anzmac 2014, Brisbane

ANZMAC 2012 – Best Paper Award

Schindler, D. and R. Decker
Analyzing Online Consumer Reviews ? Some Remarks on Consistency

Anzmac 2014, Brisbane

Special Issue on Data Analysis and Classification in Marketing

Baier, D.; R. Decker
ADAC – Advances in Data Analysis and Classification, Vol. 6, No. 4, 2012

Special Issue on Data Analysis and Classification in Marketing

Data Analysis Methods and its Applications

Pociecha, J.and Decker, R.
Warszawa, Wydawnictwo C.H. Beck, 2012

Data Analysis, Machine Learning, and Applications

Preisach, C., Burkhardt, H., Schmidt-Thieme, L., and Decker, R.
Berlin, Springer, 2008

Advances in Data Analysis

Decker, R. and H.-J. Lenz
Berlin, Springer, 2007