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Universität Bielefeld > Fakultät für Wirtschaftswissenschaften > Marketing > Team > Ehemalige Mitarbeiter
  

Prof. Dr. Ralf Wagner

Function:
Academic Assistant
(1995 - 09.2006)

Address:

Universität Kassel
Fachbereich Wirtschaftswissenschaften
Fachgebiet Internationales Direktmarketing
Mönchebergstraße 17
34109 Kassel
Germany

Fon:
++49(0)561 804-2133

E-Mail:rwagner@wirtschaft.uni-kassel.de

Short Biography

1990 - 1995
Studium an der Universität Bielefeld
Abschluss als Diplom-Kaufmann

1995 - 2000
Wissenschaftlicher Mitarbeiter am Lehrstuhl für BWL, insbesondere Marketing der Universität Bielefeld (Prof. Dr. Decker)

2000
Promotion
Universität Bielefeld
Thema: Modellierung und Analyse multipler Wettbewerbsreaktionen durch den Einsatz von Promotion-Instrumenten

2000 - 2006
Wissenschaftlicher Assistent am Lehrstuhl für BWL, insbesondere Marketing der Universität Bielefeld (Prof. Dr. Decker)
Lehraufträge:
Academy of National Economy Moscow
International Business School, University of Vilnius
University of Information Technology and Management in Rzeszow (Poland)

seit 2006
Öffnet externen Link in neuem Fenster Lehrstuhlvertreter für Internationales Direktmarketing an der Universität Kassel

Publikationen und Vorträge

Books

Decker, R.; F. Kroll; M. Meißner; R. Wagner (forthcoming): Marketing: Eine entscheidungsorientierte Einführung, Berlin, Springer, TBA.

Decker, R.; R. Wagner (2002): Marketingforschung - Methoden und Modelle zur Bestimmung des Käuferverhaltens, München, Moderne Industrie.

Dissertations

Wagner, R. (2001): Multiple Wettbewerbsreaktionen im Produktmanagement, Wiesbaden, DUV & Gabler.

Articles in Journals

Ontrup, J.; H. Ritter; S. W. Scholz; R. Wagner (2009): Detecting, Assessing and Monitoring Relevant Topics in Virtual Information Environments, in: IEEE Transactions on Knowledge and Data Engineering, Vol. 21, No. 3, 415 - 427.

Wagner, R.; S.W. Scholz (2007): CI im Einsatz: Technologien zur Informationssuche, -bewertung und -aufbereitung, in: Information - Wissenschaft & Praxis, Vol. 58, No. 6-7, 347 - 354.

Wagner, R.; K.-S. Beinke (2006): Identifying Patterns of Customer Response to Price Endings, in: Journal of Product and Brand Management, Vol. 15, No. 5, 341 - 351.

Decker, R.; R. Wagner; S. W. Scholz (2005): An Internet-Based Approach to Environmental Scanning in Marketing Planning, in: Marketing Intelligence and Planning, Vol. 23, No. 2, 189 - 199.

Wagner, R. (2005): Contemporary Marketing Practices in Russia, in: European Journal of Marketing, Vol. 39, No. 1/2, 199 - 215.

Feldmann, M.; R. Wagner (2003): Strukturieren mit Multitrees: Ein Fachkonzept zur verbesserten Navigation in Hypermedia, in: Wirtschaftsinformatik, Vol. 45, No. 6, 589 - 598.

Wagner, R.; R. Decker (2000): Remarks on the Behavioristic Analysis of Competitive Reactions, in: OR Spektrum, Vol. 22, No. 1, 97 - 116.

Decker, R.; N. Knauff; R. Wagner (1998): Data Warehouse - Ein Instrument für Marktforschung und Management?, in: Marktforschung & Management, Vol. 42, No. 5, 172 - 176.

Decker, R.; T. Temme; R. Wagner (1998): Die Behandlung fehlender Werte in der angewandten Marktforschung, in: Jahrbuch der Absatz- und Verbrauchsforschung, Vol. 44, No. 4, 395 - 417.

Decker, R.; R. Wagner (1997): Die Marktforschung als Hilfsmittel zur Bewältigung der Bäderkrise, in: Heilbad und Kurort, Vol. 49, No. 5, 123 - 127. Articles in Proceedings (Reviewed)

Wagner, R.; J. Ontrup; S. W. Scholz (2009): Event Detection in Environmental Scanning: News from a Hospitality Industry Newsletter, in: Okada, A.; T. Imaizumi; H.-H. Bock; W. Gaul: Cooperation in Classification and Data Analysis, Berlin, Springer, 161 - 168.

Scholz, S. W:; R. Wagner (2009): Classification in Marketing Science, in: Okada, A.; T. Imaizumi; H.-H. Bock; W. Gaul: Cooperation in Classification and Data Analysis, Berlin, Springer, 99 - 106.

Wagner, R.; J. Ontrup; S. W. Scholz (2009): The Nonlinearity of Strategic Uncertainty and Environmental Scanning Behavior. An Empirical Study of Managerial Information Seeking and Processing Activities, in: Kuhlen, R. (Ed.): Information: Droge, Ware oder Commons? Wertschöpfungs- und Transformationsprozesse auf den Informationsmärkten, Boizenburg, VHW-Verlag, 147 - 158.

Wagner, R.; S.W. Scholz; A. Hotho (2007): The Dark Side of Competitive Intelligence: Technocrats at Work, in: Michaeli, R. (Ed.): Proceedings of the 2007 European Competitive Intelligence Summit, Alexandria (Virginia) Society of Competitive Intelligence Professionals, available online.

Decker, R.; S. W. Scholz; R. Wagner (2006): Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication, in: Zani, S.; A. Cerioli; M. Riani; M. Vichi (Eds.): Data Analysis, Classification and the Forward Search, Heidelberg, Springer, 23 - 30.

Wagner, R. (2006): Patterns of Associations in Finite Sets of Items, in: Batagelj, V.; H.-H. Bock; A. Ferligoj; A. Ziberna (Eds.): Data Science and Classification (Proceedings of the 10th IFCS Conference), Berlin, Springer, 279 - 286.

Scholz, S. W.; M. Meißner; R. Wagner (2006): Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint Analysis, in: Haasis, H.-O.; H. Kopfer; J. Schönberger (Eds.): Operations Research Proceedings 2005, Berlin, Springer, 613 - 618.

Wagner, R. (2005): Mining Promising Qualification Patterns, in: Baier, D.; K.-D. Wernecke (Eds.): Innovations in Classification, Data Science, and Information Systems, Berlin, Springer, 249 - 256.

Decker, R.; S. W. Scholz; R. Wagner (2005): Mining Consumption and Nutrition Patterns for Marketing Communication, in: Zani, S.; A. Cerioli (Eds.): Classification and Data Analysis 2005, Parma, Monte Universitià Parma, 91 - 94.

Wagner, R.; M. Wetzels; H. Winklhofer (2005): Measurement Equivalence in Cross Cultural Research: the Case of Formative Measurement Models, in: Troilo, G. (Ed.): Rejuvenating Marketing: Contamination, Innovation, Integration, Proceedings of the 34th EMAC Conference, Milan, published on CD-ROM.

Scholz, S. W.; R. Wagner (2005): The Quality of Prior Information Structure in Business Planning – An Experiment in Environmental Scanning, in: Fleuren, H.; D. den Hertog; P. Kort (Eds.): Operations Research Proceedings 2004, Berlin, Springer, 238 - 245.

Wagner, R.; K.-S. Beinke (2004): Identifying Patterns of Consumer Response to Price Endings, in: Estelami, H.; S. Maxwell (Eds.): Proceedings of the 2004 Fordham University Behavioral Pricing Conference, 94 - 107.

Wagner, R.; J. Pels (2004): Patterns of Marketing Practices in Transition Economies, in: Brady, M. (Ed.): Proceedings of the Irish Academy of Management Annual Conference, Dublin, published on CD-ROM.

Wagner, R. (2004): Marketing in Transition Economies: Lessons Learned from Russia, in: Paterson, J.; I. S. Fraser (Eds.): Proceedings of the International Conference on Business Capacity Development and Economic Regeneration, University of Abertay, Dundee, published on CD-ROM.

Wagner, R. (2003): Are Odd Prices Meaningful Price Thresholds? An Investigation by Generalised Cross Validation, in: Saren, M.; A. Wilson (Eds.): Marketing: Responsible an Relevant? Proceedings of the 32nd EMAC Conference, Glasgow, published on CD-ROM.

Wagner, R. (2001): Testing the Lag of Multiple Competitive Reaction, in: : Proceedings from the 30th EMAC Conference Bergen, Norwegen, published on CD-ROM.

Wagner, R. (1999): Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level, in: Gaul, W.; H. Locarek-Junge (Eds.): Classification in the Information Age: Studies in Classification, Data Analysis, and Knowledge Organization, Berlin, Springer, 536 - 544.

Chapter in Books / Contributions to Edited Volumes

Wagner, R.; M. Meißner (2008): Multimedia for Direct Marketing , in: Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed., Hershey, IGI Global, 978 - 985.

Meißner, M.; S. W. Scholz; R. Wagner (2008): Marketing Research using Multimedia Technologies, in: Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed., Hershey, IGI Global, 880 - 886.

Scholz, S. W.; R. Wagner (2008): Scanning Multimedia Business Environments, in: Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed., Hershey, IGI Global, 1257 - 1263.

Decker, R.; R. Wagner (2007): Fehlende Werte: Ursachen, Konsequenzen und Behandlung, in: Hermann, A.; C. Homburg; M. Klarmann (Eds.): Handbuch Marktforschung, Wiesbaden, Gabler, 52 - 79.

Decker, R.; R. Wagner (2006): Marketing, in: Becker, F. G. (Ed.): Einführung in die Betriebswirtschaftslehre, Berlin, Springer, 163 - 199.

Scholz, S. W.; R. Wagner (2006): Autonomous Environmental Scanning on the World Wide Web, in: Walters, B.A.; Z. Tang (Eds.): IT-enabled Strategic Management: Increasing Returns for the Organization, Hershey, Idea Group Publishing, 213 - 242.

Wagner, R.; S. W. Scholz; R. Decker (2005): The Number of Clusters in Market Segmentation, in: Baier, D.; R. Decker; L. Schmidt-Thieme (Eds.): Data Analysis and Decision Support, Berlin, Springer, 157 - 176.

Wagner, R. (2004): Kundenmanagement in wachsenden Märkten, in: Decker, R.; F. Wartenberg (Eds.): Vertriebs- und Kundenmanagement - Marketingmethoden im Einsatz, Lohmar, Eul, 231 - 253.

Decker, R.; R. Wagner (2001): Lexikalischer Beitrag zu „Online Analytical Processing (OLAP)“, in: Diller, H. (Ed.): Vahlens Großes Marketing Lexikon, 2nd Ed., München, Beck, Vahlen, 1220.

Decker, R.; R. Wagner (2001): Lexikalischer Beitrag zu „Marketinginformationssysteme (MAIS)“, in: Diller, H. (Ed.): Vahlens Großes Marketing Lexikon, 2nd Ed., München, Beck, Vahlen, 982 - 984.

Decker, R.; R. Wagner (2001): Lexikalischer Beitrag zu „Konkurrenzforschung (Competitive Intelligence)“, in: Diller, H. (Ed.): Vahlens Großes Marketing Lexikon, 2nd Ed., München, Beck, Vahlen, 805 - 808.

Decker, R.; R. Wagner (2001): Lexikalischer Beitrag zu „Data Warehouse (DW)“, in: Diller, H. (Ed.): Vahlens Großes Marketing Lexikon, 2nd Ed., München, Beck, Vahlen, 257 - 258.

Decker, R.; R. Wagner (2001): Lexikalischer Beitrag zu „Data Mining (DM)“, in: Diller, H. (Ed.): Vahlens Großes Marketing Lexikon, 2nd Ed., München, Beck, Vahlen, 255 - 256.

Decker, R.; R. Wagner (2001): Lexikalischer Beitrag zu „Assoziationsanalyse“, in: Diller, H. (Ed.): Vahlens Großes Marketing Lexikon, 2nd Ed., München, Beck, Vahlen, 67 - 68.

Decker, R.; R. Wagner (2000): Log-lineare Modelle und Logit, in: Homburg, C.; A. Herrmann (Eds.): Marktforschung: Methoden, Anwendungen, Praxisbeispiele, 2nd Ed., Wiesbaden, Gabler, 549 - 578.

Decker, R.; R. Wagner; T. Temme (1999): Fehlende Werte in der Marktforschung, in: Homburg, C.; A. Herrmann (Eds.): Marktforschung: Methoden, Anwendungen, Praxisbeispiele, 2nd Ed., Wiesbaden, Gabler, 79 - 98.

Discussion Paper

Wagner, R.; S. W. Scholz (2007): Linear and Nonlinear Biplots of Strategic Uncertainty and Scanning Behavior, Discussion Paper No. 568, Faculty of Economics and Business Administration, University of Bielefeld.

Scholz, S. W.; R. Wagner (2005): Autonomous Environmental Scanning on the World Wide Web, Discussion Paper No. 537, Faculty of Economics and Business Administration, University of Bielefeld.

Scholz, S. W.; R. Wagner (2004): The Quality of Prior Information Structure in Business Planning – An Experiment in Environmental Scanning, Discussion Paper No. 522, Faculty of Economics and Business Administration, University of Bielefeld.

Decker R.; R. Wagner; S. W. Scholz (2004): Environmental Scanning in Marketing Planning – An Internet-Based Approach, Discussion Paper No. 516, Faculty of Economics and Business Administration, University of Bielefeld.

Wagner, R. (2004): Contemporary Marketing Practices in Russia, Discussion Paper No. 515, Faculty of Economics and Business Administration, University of Bielefeld.

Wagner, R. (2004): Mining Promising Qualification Patterns, Discussion Paper No. 514, Faculty of Economics and Business Administration, University of Bielefeld.

Feldmann, M.; R. Wagner (2002): Navigation in Hypermedia: Neue Wege für Kunden und Mitarbeiter, Discussion Paper No. 492, Faculty of Economics and Business Administration, University of Bielefeld.

Wagner, R.; K.-S. Beinke; M. Wendling (2002): Good Odd Prices and Better Odd Prices: An Empirical Investigation, Discussion Paper No. 489, Faculty of Economics and Business Administration, University of Bielefeld.

Wagner, R.; C. Bornemeyer; S. Kerkojus (1999): Imageanalyse des Bielefelder Einzelhandels, in: Frohn, J.; K. Gebhardt (Eds.): Bielefeld 2000plus - Forschungsprojekte zur Region, Diskussionspapier Nr. 5, Bielefeld.

Decker, R.; R. Wagner (1998): Log-lineare Modelle in der Marktforschung, Discussion Paper No. 383, Faculty of Economics and Business Administration, University of Bielefeld.

Wagner, R.; T. Temme; R. Decker (1997): Auftreten von und Möglichkeiten des Umgangs mit fehlenden Werten in der Marktforschung, Discussion Paper No. 370, Faculty of Economics and Business Administration, University of Bielefeld.

Working Paper

Decker, R.; C. Bornemeyer; T. Temme; R. Wagner (2000): Marktforschung - Eine einführende Darstellung für hochschulinterne Verwertungsgesellschaften, Working Paper No. 2/00, Chair of Marketing, University of Bielefeld.

Wagner, R.; R. Decker; C. Bornemeyer; T. Temme (2000): Marketing - Eine einführende Darstellung für hochschulinterne Verwertungsgesellschaften, Working Paper No. 1/00, Chair of Marketing, University of Bielefeld.

Invited Talks at Universities

Scholz, S. W.; R. Wagner (2005): Rationales Underlying Investment Decisions: The Impact of Marketing on Attitudes and Preferences Towards Sustainability, ETH Zürich.

Wagner, R. (2005): Competitive Advantages due to Text-Mining and Environmental Scanning? – Putting Innovative Technologies into Practice –, GI & ACM (German Chapter), TU Dresden.

Wagner, R. (2002): Economic Feelings: A Psychometric Analysis of Economic Perceptions and Expectations, University of Management and Information Technology in Rzeszow (Invited Presentation).

Wagner, R. (2001): Patterns of Competition, University of Management and Information Technology in Rzeszow (Invited Presentation).

Talks at Scientific Conferences and Workshops

Wagner, R.; S. W. Scholz (2009): The Nonlinearity of Strategic Uncertainty and Environmental Scanning Behavior. An Empirical Study of Managerial Information Seeking and Processing Activities, ISI 2009, 11. Internationales Symposium für Informationswissenschaft, 1. - 3. April 2009, Universität Konstanz.

Wagner, R.; S.W. Scholz; A. Hotho (2007): The Dark Side of Competitive Intelligence: Technocrats at Work, 2007 European Competitive Intelligence Summit, Bad Nauheim, October 24-26, 2007.

Klaus, M.; S. W. Scholz; R. Wagner (2007): An Empirical Study of Environmental Scanning Activities, 31th Annual Conference of the German Classification Society, Freiburg.

Scholz, S. W.; R. Wagner; R. Decker (2006): Classification in Marketing Science, IFCS 2006, Ljubljana, Slovenia (Invited Presentation).

Wagner, R.; R. Reppermund (2006): Is All Business Local? Competitive Maps of German Discount Retailing, 30th Annual Conference of the German Classification Society, Berlin.

Wagner, R. (2005): Three Modes of Managerial Environmental Scanning and Related Text Mining Technologies, FIN Forschungskolloquium Data and Knowledge Engineering, University of Magdeburg.

Wagner, R.; J. Ontrup; S. W. Scholz (2005): Innovative Technologies for Clustering, Monitoring, and Evaluation of up- and-coming Topics in Business Information, Japanese-German Symposium on Classification, Tokyo.

Scholz, S. W. ; M. Meißner; R. Wagner (2005): Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement’s Impact on AHP and Conjoint Analysis, Operations Research Conference, Bremen.

Wagner, R.; M. Wetzels; H. Winklhofer (2005): Measurement Equivalence in Cross Cultural Research: the Case of Formative Measurement Models, 34th Annual EMAC Conference, Milan.

Wagner, R.; J. Ontrup; S. W. Scholz (2005): Event Detection in Environmental Scanning: News from a Hospitality Industry Newsletter, 29th Annual Conference of the German Classification Society, Magdeburg.

Decker, R.; S. W. Scholz; R. Wagner (2005): Mining Consumption and Nutrition Patterns for Marketing Communication, Meeting of the Classification and Data Analysis Group of the Italian Statistical Society, Parma (Invited Talk).

Wagner, R.; K.-S. Beinke (2004): Identifying Patterns of Consumer Response to Price Endings, 7th Fordham University Behavioral Pricing Conference, New York.

Wagner, R.; J. Pels (2004): Patterns of Marketing Practices in Transition Economies, Irish Academy of Management Annual Conference, Dublin.

Scholz, S. W.; R. Wagner (2004): The Quality of Prior Information Structure in Business Planning – An Experiment in Environmental Scanning, Operations Research Conference, Tilburg.

Wagner, R. (2004): Marketing in Transition Economies: Lessons Learned from Russia, Conference on Business Capacity Development and Economic Regeneration, Vilnius.

Wagner, R. (2003): Are Odd Prices Meaningful Price Thresholds? An Investigation by Generalised Cross Validation, 32nd EMAC Conference, Glasgow.

Wagner, R. (2003): Mining Promising Qualification Patterns, 27th Annual Conference of the German Classification Society, Cottbus.

Wagner, R. (2002): Economic Feelings: A Psychometric Analysis of Economic Perceptions and Expectations, 8th Annual Conference of the International Federation of Classification Societies, Cracow (Invited Talk).

Wagner, R. (2001): Testing the Lag of Multiple Competitive Reactions, 30th Annual Conference of the European Marketing Academy, Bergen.

Wagner, R. (2001): Patterns of Competition, 25th Annual Conference of the German Classification Society, Munich.

Decker, R.; R. Wagner (2000): Specification of Response Functions in the Multivariate Polya Model, 24th Annual Conference of the German Classification Society, Passau.

Wagner, R. (1998): Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level, 22nd Annual Conference of the German Classification Society, Dresden.

Decker, R.; R. Wagner (1998): Remarks on the Behavioristic Analysis of Competitive Reactions, International Workshop on Operations Research in Marketing, Universität Wien.

Decker, R.; T. Temme; R. Wagner (1997): Missing Value Treatment in Applied Market Research, Annual Conference of the German Classification Society, Potsdam.

Talks at other Public Meetings and Workshops

Wagner, R. (2001): Wie führe ich eine international ausgerichtete Marktanalyse durch und welche Besonderheiten sind im Internationalen Marketing zu beachten?, UNTERNEHMENSSCHMIEDE (Workshop for Entrepreneurs), University of Bielefeld.

Wagner, R. (2001): Kundenbindung im Großhandel, Workshop für Führungskräfte, IHK Hannover.

Decker, R.; H. Schimmelpfennig; R. Wagner (1998): Wahrnehmung des Produktangebotes von Behindertenwerkstätten und potentielle Entwicklungsmöglichkeiten - am Beispiel des Füllenbruch-Betriebes Herford, Workshop Social Marketing für Behindertenwerkstätten, Herford.

Decker, R.; C. Bornemeyer; N. Gebauer; T. Temme; R. Wagner (1997): Imageanalyse unter Stadtmarketingaspekten für den Standort Löhne, Stadtmarketing Löhne.

Decker, R.; T. Temme; R. Wagner (1997): Marketingforschung und Datenanalyse unter Stadtmarketingaspekten am Beispiel einer Ortskernbelebung der Gemeinde Steinhagen, Stadtmarketing Steinhagen.

Teaching

Lectures
  • International Marketing
    International Business School, University of Vilnius: 2004.
    Academy of National Economy Moscow: 2002 and 2001.
    Bielefeld University: 1996 and 1997.
  • Marketing Management I
    Bielefeld University 2005, 2004, 2003, 2002, 2000, 1999 and 1998 (with R. Decker).
  • Marketing Management II
    Bielefeld University: 2004/05, 2003/04, 2002/03, 2001/02, 2000/01, 1999/00, 1998/99 and 1997/98 (with R. Decker).
  • Marketing Planning
    Bielefeld University: 2003/04
  • Marketing Theory
    Bielefeld University: 2001
  • Lecture Computer based Marketing (with R. Decker)
    Bielefeld University: 1996/97 (with R. Decker)
Seminars and Colloquia
  • Seminar on Decision Analysis in B2B-Marketing
    Bielefeld University: 2005/06 (with S.W. Scholz)
  • Seminar on Marketing Tools in Action: How to Sell a Notebook?
    Bielefeld University: 2005 (with R. Decker)
  • Seminar Pattern Recognition for Marketing Decisions
    Bielefeld University: 2005 (with S.W. Scholz)
  • Seminar on Information Retrieval in Marketing Management
    Bielefeld University: 2004/05 (with S.W. Scholz)
  • Seminar on Algorithms for Databased Marketing Tasks
    Bielefeld University: 2004 (with K. Monien)
  • Seminar on Marketing Research for Indian Markets
    Bielefeld University: 2004 (with R. Decker, K. Monien, A. Hermelbracht)
  • Seminar on Implementing Algorithms for Marketing Tasks
    Bielefeld University: 2003, 2002, 1999, 1998 (with R. Decker, C. Bornemeyer, K. Monien, T. Temme)
  • Seminar on Patterns in Marketing Management
    Bielefeld University: 2003/04
  • Seminar on Challenges in Marketing Management
    Bielefeld University: 2002/03
  • Seminar: Marketing Research in Action
    University of Information Technology and Management Rzeszow: 2003, 2003/02, and 2002 (with K. Wittkowski)
  • Seminar on Measurement Scales with Application to City Marketing and International Marketing
    Bielefeld University: 2002 (with R. Decker, K. Monien)
  • Seminar on Quantitative Marketing Management
    Bielefeld University: 2001/02, 2000/01, 1999/00, 1998/99, and 1997/98 (with R. Decker, C. Bornemeyer, T. Temme)
  • Seminar on Negotiations in Marketing Management
    Bielefeld University: 2001 (with C. Bornemeyer, T. Temme)
  • Seminar on Navigation in Hypermedia
    Bielefeld University: 2001 (with M. Feldmann)
  • Seminar on Market Research in International Marketing
    Bielefeld University: 2000/01(with C. Bornemeyer, R. Decker, T. Temme)
  • Seminar on Market Basket Analysis
    Bielefeld University: 2000 (with C. Bornemeyer, R. Decker, T. Temme)
  • Seminar on Market Research in International Marketing
    Bielefeld University: 2000 (with C. Bornemeyer, R. Decker, T. Temme)
  • Seminar on Marketing Research using SAS
    Bielefeld University: 1997 (with R. Decker, T. Temme)
  • Seminar on Market Research: Image Analysis of Retailers in Bielefeld
    Bielefeld University: 1996/97 (with R. Decker)
  • Seminar Modeling in Marketing: Basics and Applications
    Bielefeld University: 1995/96 (with R. Decker)
  • Kolloquium for Examination Candidates and Doctoral Students
    Bielefeld University: since 2000 (with R. Decker)

Ralf Wagner