Professor Dr. Reinhold Decker

Contact Details

Phone No. of Secretary:
+49 521 106-3936
+49 521 106-156913
+49 521 106-6913
UHG U9-144 , Locations Map

Research Interests (in alphabetical order)

Completed Research Topics


  • Winner, Emerald Highly Commended Award 2006 for the paper “An Internet-Based Approach to Environmental Scanning in Marketing Planning”, Marketing Intelligence & Planning, Vol. 23, No. 2, 2005 (with R. Wagner and S. Scholz).
  • Finalist, IJRM Best Paper Award 2011 for the paper “Estimating Aggregate Consumer Preferences from Online Product Reviews”, International Journal of Research in Marketing, Vol. 27, No. 4, 2010, 293-307 (with M. Trusov).
  • Marketing Science Institute Research Grant Award for “Communication and Branding in a Digital Era”, Research Competition 2011 (with M. Trusov).
  • Best Paper Award for "Analyzing Online Consumer Reviews – Some Remarks on Consistency", Proceedings of the Australian New Zealand Marketing Conference 2012 (with D. Schindler).
  • Best Paper Award for "An empirical investigation of brand extensions influence on parent brand image using Brand Concept Maps", Proceedings of the Australian New Zealand Marketing Conference 2014 (with P. Kottemann and A. Hörmeyer).

Prof. Dr. Reinhold Decker