Members of the chair are regularly conducting marketing projects in co-operation with business companies and non-profit organizations. Subject of these activities, which primarily serve the mutual knowledge transfer, are both problems of market research and marketing planning. Here, we always try to combine innovative methods of marketing research with concrete practical tasks. Through this, current methodological know-how is made available to the co-operation partners and assistance regarding the solution of the respective marketing task is provided. Beyond that, we have extensive experience in supporting business companies in sales planning and the development of effective marketing strategies.