Universität Bielefeld

© Universität Bielefeld

Betriebswirtschaftslehre
insb. Marketing

Ass.-Prof. Dr. Martin Meißner

Research Interests

  • Preference Measurement Techniques
  • Online Customer Reviews
  • Conjoint Models
  • Information Processing of Consumers

Current Position

  • Associate Professor at the University of Southern Denmark (since November 2013)
  • Assistant Professor at the Chair of Business Administration and Marketing (Prof. Reinhold Decker), Bielefeld University (August 2011 – October 2013)
  • Scientific Assistant at the Chair of Business Administration and Marketing (Prof. Reinhold Decker), Bielefeld University (April 2006 – July 2011)

Education

2006 - 2011

  • Doctoral studies in Business Administration
  • Major fields: Marketing Research, Decision Sciences
  • PhD Thesis: “Preference Measurement for Complex Products and Services”
  • Thesis committee:
    Prof. Dr. Reinhold Decker, Prof. Dr. Matthias Amen, Prof. Dr. Christian Stummer
  • Degree: Dr. rer. pol.

2000 - 2005

Publications and Lectures

Teaching Portfolio

Diploma and Master Courses (Bielefeld University)

  • Course in Basics of Marketing, 2010, 2011, 2012
  • Course in Marketing Research and Data Analysis, 2007-2009, 2012-213
  • Course in Basics of Financial Accounting, 2006

Seminars (Bielefeld University)

  • Decision Sequences, 2012
  • Online Reviews and Context Effects, 2011
  • Preference Measurement and Online Customer Reviews, 2010
  • Preference Measurement for Cultural Institutions, 2009
  • Context Effects and Models of Preferential Choice, 2007
  • An Empirical Comparison of Different Preference Measurement Approaches for Online Consumer Preference Measurement, 2007
  • Agent Modeling for Marketing Innovations, 2006

Martin Meißner