Luis Brandt (M.Sc.)
Research Interests
- Brand Management
- Consumer Behavior
Academic Curriculum Vitae
10/2013 – 09/2016
- Master-Study at Bielefeld University
- Program of Study: Business Administration and Economics
- Profile: Management, Innovation, Marketing
- Master of Science since September 2016
- Master Thesis: "Der Aufbau von Kundenbeziehungen mittels Marken-Konsumenten-Fit: Eine empirische Untersuchung direkter und mediierender Effekte"
10/2010 – 09/2013
- Bachelor-Study at Bielefeld University
- Program of Study: Business Administration and Economics
- Profile: Management, Innovation, Marketing
- Bachelor of Science since September 2013
- Bachelor Thesis: "Markenrevitalisierung als Aspekt der Markenevolutionsstrategie – Kritischer Vergleich von Theorie und Praxis"
Scientific Employment
- 10/2016 – 01/2017:
Academic Assistant at the Chair of Business Administration esp. Marketing, Prof. Dr. Decker - 04/2016 – 09/2016:
Research Assistant at the Chair of Business Administration esp. Marketing, Prof. Dr. Decker
Related Scientific Activities
- Member of the Association for Consumer Research
Awards
- 10/2011 – 09/2012: Scholarship of the Erich-Gutenberg-Gesellschaft e. V.
- 10/2012 – 09/2015: Scholarship of the Studienfonds OWL (Deutschlandstipendium)
Teaching
WiSe 2016/17
- Bachelorkolloquium zum Marketing