Luis Brandt (M.Sc.)

Research Interests

• Brand Management
• Consumer Behavior

Academic Curriculum Vitae

10/2013 – 09/2016

• Master-Study at Bielefeld University
• Program of Study: Business Administration and Economics
• Profile: Management, Innovation, Marketing
• Master of Science since September 2016
• Master Thesis: "Der Aufbau von Kundenbeziehungen mittels Marken-Konsumenten-Fit: Eine empirische Untersuchung direkter und mediierender Effekte"

10/2010 – 09/2013

• Bachelor-Study at Bielefeld University
• Program of Study: Business Administration and Economics
• Profile: Management, Innovation, Marketing
• Bachelor of Science since September 2013
• Bachelor Thesis: "Markenrevitalisierung als Aspekt der Markenevolutionsstrategie – Kritischer Vergleich von Theorie und Praxis"

Scientific Employment

• 10/2016 – 01/2017:
  Academic Assistant at the Chair of Business Administration esp. Marketing, Prof. Dr. Decker
• 04/2016 – 09/2016:
  Research Assistant at the Chair of Business Administration esp. Marketing, Prof. Dr. Decker

Related Scientific Activities

• Member of the Association for Consumer Research

Awards

• 10/2011 – 09/2012: Scholarship of the Erich-Gutenberg-Gesellschaft e. V.
• 10/2012 – 09/2015: Scholarship of the Studienfonds OWL (Deutschlandstipendium)

Teaching

WiSe 2016/17

• Bachelorkolloquium zum Marketing