Universität Bielefeld

© Universität Bielefeld

Betriebswirtschaftslehre
insb. Marketing

Luis Brandt (M.Sc.)

Research Interests

  • Brand Management
  • Consumer Behavior

Academic Curriculum Vitae

10/2013 – 09/2016

  • Master-Study at Bielefeld University
  • Program of Study: Business Administration and Economics
  • Profile: Management, Innovation, Marketing
  • Master of Science since September 2016
  • Master Thesis: "Der Aufbau von Kundenbeziehungen mittels Marken-Konsumenten-Fit: Eine empirische Untersuchung direkter und mediierender Effekte"

10/2010 – 09/2013

  • Bachelor-Study at Bielefeld University
  • Program of Study: Business Administration and Economics
  • Profile: Management, Innovation, Marketing
  • Bachelor of Science since September 2013
  • Bachelor Thesis: "Markenrevitalisierung als Aspekt der Markenevolutionsstrategie – Kritischer Vergleich von Theorie und Praxis"

Scientific Employment

  • 10/2016 – 01/2017:
    Academic Assistant at the Chair of Business Administration esp. Marketing, Prof. Dr. Decker
  • 04/2016 – 09/2016:
    Research Assistant at the Chair of Business Administration esp. Marketing, Prof. Dr. Decker

Related Scientific Activities

Awards

  • 10/2011 – 09/2012: Scholarship of the Erich-Gutenberg-Gesellschaft e. V.
  • 10/2012 – 09/2015: Scholarship of the Studienfonds OWL (Deutschlandstipendium)

Teaching

WiSe 2016/17
  • Bachelorkolloquium zum Marketing

 

 

Luis Brandt (B.Sc.)