Universität Bielefeld

© Universität Bielefeld

Betriebswirtschaftslehre
insb. Marketing

Anne Mareike Flaswinkel (M.Sc.)

Contact Details

E-Mail:
Phone:
Fax:

Office:
Postbox:

a.flaswinkel@uni-bielefeld.de
+49 521 106-67257
+49 521 106-156913

UHG U9-147 , Locations Map
1711 in U/V 3

Research Interests

  • User-generated content (UGC)
  • Consumer motivation
  • Consumer behavior

Scientific Employment

  • since 11/2019: Academic Assistant at the Chair of Business Administration esp. Marketing, Prof. Dr. Decker

Academic Curriculum Vitae

08/2015 – 07/2016

  • Master-Study at University
  • of Groningen
  • Program of Study: Marketing
  • Profile: Marketing Management
  • (MM)
  • Master of Science since July 2016
  • Master Thesis: ""For a Worthy Cause!" ~ Insights on the relevance of causal attribution in purchase decisions that contain CM – products"

10/2012 – 08/2015

  • Bachelor-Study at Bielefeld University
  • Program of Study: Business Administration and Economics
  • Profile: Management, Innovation, Marketing
  • Bachelor of Science since August 2015
  • Bachelor Thesis: "Der Arzt als Anbieter medizinischer Leistungen"

Teaching

WiSe 2020/21
  • Marketing und Marktforschung (Consumer Behavior)
  • Masterkolloquium zum Marketing (with M. Rump)
SoSe 2020
  • Grundlagen des Marketings (with R. Decker)
  • Praktische Übung zum Marketing (Bachelor)
  • Masterkolloquium (with M. Souka)
WiSe 2019/20
  • Praktische Übung zum Marketing (Bachelor)

Anne Mareike Flaswinkel(M.Sc.)