Universität Bielefeld

© Universität Bielefeld

Betriebswirtschaftslehre
insb. Marketing

Stephan Heuermann (B.Sc.)

Research Interests

  • Smart products
  • Connected-Car

Academic Curriculum Vitae

2013 - 2016

  • Master-Study at Bielefeld University
  • Program of Study: Business Administration and Economics
  • Profile: Management, Innovation, Marketing
  • Master Thesis: Measurement of the influence of product intelligence to the appreciation of durable goods

2015 - 2016

  • Semester abroad
  • Universidade Nova de Lisboa
  • Business Administration and Economics (M.Sc.)
  • Profile: Management

2010 - 2013

  • Bachelor-Study at Bielefeld University
  • Program of Study: Business Administration and Economics
  • Profile: Management, Innovation, Marketing
  • Bachelor Thesis: Brand positioning as implementation of brand identity – Critical comparison of theory and practice
  • Bachelor of Science since September 2013

Scientific Employment

  • 04/2016 - 09/2016:
    Academic Assistant at the Chair of Business Administration esp. Marketing, Prof. Dr. Decker

Stephan Heuermann (B.Sc.)