J.-Prof. Dr. Nicola Bilstein
Since November 2018 there has been the Junior Professorship for Business Administration, especially Management of Smart Products, at Bielefeld University.
In research and teaching, the Junior Professorship chooses a value-oriented perspective on the management of smart products that is oriented towards solving customer problems. This solution-oriented approach takes into account the development that smart products and/or services are increasingly linked in the form of smart solutions. The focus on smart solutions is therefore central to the junior professorship and is reflected in the research and teaching activities.
The Junior Professorship strengthens the Institute for Technological Innovation, Market Development and Entrepreneurship (iTIME).