Marketing

Basic Information

Included in the Modules

• Module 31-M8 BWL II
• Module 31-IndiErg-5 Marketing

Participation requirements

• Successful completion of the module 31-M1 (Einführung in die Wirtschaftswissenschaften).

SWS

• 2

LP

• 4, only in combination with the module exam (Module 31-M8)
• 5 (Module 31-IndiErg-5)

Type of Exam

• Module 31-M8:
  90-minute module exam (in conjunction with the courses "Investment and Financing" and "Fundamentals of Taxation") (Registration via eKVV)
  • Exam Dates:
    Dates will be announced soon!
• Module 31-IndiErg-5:
  ​Portfolio consisting of a 30-minute final exam (registration via email) and either a written paper or a presentation on a marketing-related topic. (The exam format for the SoSe 2026 will be determined at the beginning of the lecture.)
  • Requirement: Registration for the exam (and written paper or presentation) via LstRDecker@uni-bielefeld.de by (will be announced soon).
  • The topics for the written papers or presentations will be assigned after the registration deadline.
  • Exam Dates:
    Dates will be announced soon!

Brief Description

The lecture provides essential foundational knowledge of marketing and highlights its central role as a tool for market- and customer-oriented business management. It fosters an understanding of the necessity of focusing on target groups and illustrates how and why professional marketing can contribute to the long-term success of a company. The core focus is on providing a concise overview of the goals and strategies, as well as the tasks and instruments ("marketing mix") of modern marketing management.

Structure of the lecture / Literature

The outline and literature overview for the SoSe 2026 is available via the Lernraum of the course.

Course materials / Exam Dates

• The course materials can be found in the Lernraum of the course.
• Exam dates can be found on the semester overview page.
• Information on exam review and the related online registration form can be accessed via this link.