Marketing
Prof. Dr. Reinhold Decker
ATTENTION! Change in the schedule for the Bachelor Colloquium!
Please note that starting in the summer semester of 2026, we will be introducing a changed schedule for our master's seminar, practical exercises, and Bachelor Colloquium. These courses no longer be offered every semester, but only once a year!!!
The following schedule will be followed:
- Bachelor Colloquium: only in the summer semester
When planning your studies, please note that if you do not participate in the Bachelor's Colloquium this semester, you will not have another opportunity to do so until the summer semester 2027!
Prerequisities
- Attending the course Fundamentals of Marketings beforehand and having advanced knowledge in marketing as taught in the courses Marketing Decisions and/or Marketing Research is strongly recommended.
Brief Description
The Bachelor Colloquium on marketing serves as preparation for a Bachelor's thesis at the Chair of Business Administration, esp. Marketing. In this course, students are introduced to scientific work and literature research and develop their own research question for the Bachelor's thesis within the framework of the specified main topics and critically examine it. To this end, both the basic literature and articles from current research (e.g. Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Marketing Letters) are systematically compared and objectively analyzed using a suitable framework. Only literature sources are used as a basis for working on the topics; an empirical study is not planned as part of the Bachelor Colloquium.
Application Process and General Notes
Intended Number of Participants: max. 12 students
The topics are assigned based on student preferences during the introductory session. In case of overlapping preferences, a lottery will decide.
Examination Requirements
The examination is completed through regular attendance, presentation of ongoing work, and a final presentation of the results.
After the colloquium, students may write their Bachelor’s thesis on the chosen topic.
General Notes
- Prerequisite: Attending the course Fundamentals of Marketing beforehand and having advanced knowledge in marketing as taught in the courses Marketing Decisions and/or Marketing Research. A solid understanding of statistics is advantageous.
- Presentation dates are intended to document project progress and discuss any open questions or potential improvements. Consultation sessions are held in person..
- The written documentation of the Bachelor’s thesis should follow the writing guidelines for seminar and final papers available on the chair’s website, as well as the relevant requirements for bachelor’s theses.
The focus is on quality, not quantity! - Unexcused absences will result in exclusion from the colloquium and failure of the course!
Schedule
The following dates are planned:
- Introductory event: Dates will be announced soon!
- Literature training course: Thursday, April 30, 2026, 10:15 AM - 12:00 PM, online; please register via https://uni-bielefeld.zoom-x.de/meeting/register/2nn0j7okTkmCngrFDZuUbw
- Introductory presentations: Dates will be announced soon!
- Final presentations: Dates will be announced soon!
Final submission deadline for the Bachelor's theses:
- will be announced soon