Universität Bielefeld

© Universität Bielefeld

Institute for Technological Innovation,
Market Development and Entrepreneurship

Scientific Results



Dawid H., Kopel M, Kort P.M. (2020) Product innovation with partial capacity rollover. Central European Journal of Operations Research, 28 (2), 479-496

Haurand M.D., Stummer C. (2020) Go big or go home? Simulating the effect of publishing adopter numbers for two-sided platforms. In: Verhagen H., Borit M., Bravo G., Wijermans N. (eds): Advances in Social Simulation: Looking in the Mirror. Springer Proceedings in Complexity. Springer, 195-199

Ippoliti R., Ramello G., Scherer M.F. (2020) Partnership and innovation in the pharmaceutical Industry: The case of clinical research. Economics of Innovation and New Technology, forthcoming

Kaiser I., Stummer C. (2020) How the traditional industrial manufacturer Miele established a new smart home division. Research-Technology Management, 63 (4), 29-34

Michler O., Decker R., Stummer C. (2020) To trust or not to trust smart consumer products: A literature review of trust-building factors. Management Review Quarterly, 70 (3), 391-420

Schleef M., Steinlechner J., Strauss C., Stummer C. (2020) Cooperation between performance and innovation engine: An exploratory study of digital innovation labs in family business. In: Luo Y. (ed.) Cooperative Design, Visualization, and Engineering: Proceedings of CDVE 2020. Lecture Notes in Computer Science, forthcoming

Souka M., Böger D., Decker R., Stummer C., Wiemann A. (2020) Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions. International Journal of Automotive Technology and Management, 20 (1), 1-24

Backs S., Günther M., Stummer C. (2019) Stimulating academic patenting in a university ecosystem: An agent-based simulation approach. Journal of Technology Transfer, 44 (2), 434-461

Benoit S., Hogreve J., Sichtmann Ch., Bilstein N. (2019) Professionalism kills the trading star: Explaining member participation in trading communities. Journal of Service Management Research, 3 (2), 54-65

Dawid H., Harting P., van der Hoog S. (2019) Manager remuneration, share buybacks and firm performance. Industrial and Corporate Change, 28 (3), 681–706

Dawid H., Harting P., van der Hoog S., Neugart M. (2019) A heterogeneous agent macroeconomic model for policy evaluation: Improving transparency and reproducibility. Journal of Evolutionary Economics, 29, 467-538

Haurand M.D., Stummer C. (2019) Evaluating market entry strategies for two-sided digital platforms under competition: A simulation approach. In: Proceedings of the International Conference on Information Systems (ICIS). AIS Electronic Library, Paper 2188 (9 pages)

Haurand M.D., Stummer C. (2019) Fighting fair? Evaluating negative campaigning with an agent-based simulation. In: Fortz B., Labbe M. (Hrsg.) Operations Research Proceedings 2018. Springer, 499-504

Huberts N., Dawid H., Kort P.M., Huisman K. (2019) Entry deterrence by timing rather than overinvestment in a strategic real options framework. European Journal of Operational Research, 274 (1), 165-185

Kaldewei M., Stummer C. (2019) How product intelligence and brand affect consumption value and intended usage: Evidence from a smart washing machine. In: Proceedings of the 48th EMAC Conference. European Marketing Academy, Paper 582 (10 pages)

Bauer D., Settgast V., Schrom-Feiertag H., Millonig A. (2018) Making the usage of guidance systems in pedestrian infrastructures measurable using the virtual environment DAVE. Transportation Research Part F: Traffic Psychology and Behaviour, 59, 298-317

Dawid, H., Harting, P., Neugart M. (2018) Cohesion policy and inequality dynamics: Insights from a heterogeneous agents macroeconomic model. Journal of Economic Behavior and Organization, 150, 220-255

Günther M., Klein M., Lüpke L. (2018) An agent-based simulation using conjoint data: The case of electric vehicles in Germany. In: Operations Research Proceedings 2017. Springer, 595-601

Haurand M.D. (2018) Innovation management in the smart home industry: Obstacles and solutions. In: Proceedings of the R&D Management Conference 2018. RADMA, 1-8

Haurand M.D., Stummer C. (2018) Stakes or garlic? Studying the emergence of dominant designs through an agent-based model of a vampire economy. Central European Journal of Operations Research, 26 (2), 373-394

Haurand M.D., Stummer C. (2018) The early-stage development of two-sided digital platforms: A simulation approach. In: Proceedings of the European Conference on Information Systems (ECIS 2018). AIS Electronic Library, Research Paper 49 (15 pages)

Kaldewei M., Stummer C. (2018) Der Einfluss der Produktintelligenz auf den Konsumentennutzen und die Produktnutzung. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 70 (4), 315-349

Kaldewei M., Stummer C. (2018) Smartness dimensions make a difference: Perceived value and intended usage of a smart consumer product. In: Proceedings of the R&D Management Conference 2018. RADMA, 1-6

Stummer C., Kundisch D., Decker R. (2018) Platform launch strategies. Business & Information Systems Engineering, 60 (2), 167-173

Stummer C., Lüpke L., Backs S., Günther M. (2018) Agentenbasierte Marktsimulation — ein Spezialwerkzeug. In: Siebe A. (ed.) Die Zukunft vorausdenken und gestalten. Springer, 125-142

Colombo L., Dawid H., Piva M., Vivarelli M. (2017) Does easy start-up formation hamper incumbents R&D investment?, Small Business Economics, 49 (3), 513-531

Dawid H., Decker R., Hermann T., Jahnke H., Klat W., König R., Stummer C. (2017) Management science in the era of smart consumer products: Challenges and research perspectives.  Central European Journal of Operations Research, 25 (1), 203-230

Dawid H., Keoula M., Kort P.M. (2017) Numerical analysis of Markov-perfect equilibria with multiple stable steady states: A duopoly application with innovative firms. Dynamic Games and Applications, 7, 555-577

Decker R., Stummer C. (2017) Marketing management for consumer products in the era of the Internet of Things. Advances in Internet of Things, 7 (3), 47-70

Günther M., Lüpke L., Stummer C. (2017) Cross-over between scenario analysis and agent-based market simulation for technology planning. In:  Proceedings of PICMET '17: Technology Management for Interconnected World.  Portland International Conference on Management of Engineering and Technology (PICMET), 1-9

Günther M., Stummer C. (2017) Simulating the diffusion of competing multi-generation technologies: An agent-based model and its application to the consumer computer market in Germany. In: Fink A., Fügenschuh A., Geiger M.J. (eds) Operations Research Proceedings 2016. Springer, 569-574

Löffler M., Decker R. (2017) „Connected Car“ und Customer Experience Management – unlösbare Herausforderung oder gemeinsame Chance für Hersteller und Händler? In: Proff H, Fojcik TM (eds) Innovative Produkte und Dienstleistungen in der Mobilität. Springer, 521-533

Meißner M., Haurand M.D., Stummer C. (2017) With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands. International Journal of Innovation Management,  21 (6), 1750048 (28 pages)

Stummer C., Günther M. (2017) Szenario-Analyse trifft agentenbasierte Marktsimulation: Entscheidungsunterstützung bei der strategischen Technologieplanung.  Zeitschrift für Technikfolgenabschätzung in Theorie und Praxis , 26 (3), 17-22

Colombo L., Dawid H. (2016) Complementary assets, start-ups and incentives to innovate. International Journal of Industrial Organization, 44, 177-190

Klat W., Stummer C., Decker R. (2016) From web analytics to product analytics: The internet of things as a new data source for enterprise information systems. In: Tjoa AM., Xu L.D., Raffai M., Novak N.M. (eds) Proceedings of CONFENIS 2016: Research and Practical Issues of Enterprise Information Systems. Lecture Notes in Business Information Processing, Vol. 268. Springer, 145-155

Backs S., Günther M., Stummer C. (2015) Academic patenting meets agent-based simulation: Provisional results and research perspectives. In: Suominen A., Toivanen H., Nieminen M. (eds) Innovation Policies for Economic and Social Transitions: Developing Strategies for Knowledge, Practices and Organizations; Proceedings of the Conference of the European Forum for Studies of Policies for Research and Innovation (EU-SPRI 2015). VTT Technical Research Centre of Finland, 248-252

Dawid H. (2015) Modeling the economy as a complex system. In: Alves Furtado B., Sakowski P.A.M., Tovolli M.H. (eds) Modeling Complex Systems for Public Policies, IPEA, Brasilia, 191-216

Dawid H., Keoula M., Kopel M., Kort P.M. (2015) Product innovation incentives by an incumbent firm: A dynamic analysis. Journalof Economic Behavior and Organization, 117, 411-438

Meißner M., Haurand M.D., Stummer C. (2015) Does empowering consumers backfire in the context of technology brands like Nokia? In: Proceedings of the 44th EMAC Conference. European Marketing Academy (EMAC), 1-7

Meißner M., Kottemann P., Decker R., Scholz, S. (2015) The benefits of computer-based brand concept mapping. Schmalenbach Business Review, 67(4), 430-453

Stummer C., Kiesling E., Günther M., Vetschera R. (2015) Innovation diffusion of repeat purchase products in a competitive market: An agent-based simulation approach. European Journal of Operational Research, 245 (1), 157-167

Stummer C., Lüpke L., Günther M. (2015) Intelligente Produkte, Zukunftsszenarien und Agenten: Eine Marktsimulation zur Entscheidungsunterstützung bei der strategischen Technologieplanung. In: Gausemeier J. (ed). Vorausschau und Technologieplanung, Tagungsband vom 11. Symposium für Vorausschau und Technologieplanung (SVT). HNI Verlagsschriftenreihe (Bd. 347), 449-470

Venghaus S., Stummer C. (2015) Finding partners for complex system innovations through a trans-sectoral 'matchmaking platform'. Technology Analysis & Strategic Management, 27 (3), 334-359

Colombo L., Dawid H. (2014) Strategic location choice under dynamic oligopolistic competition and spillovers. Journal of Economic Dynamics and Control, 48, 288-307

Dawid H., Harting P., Neugart M. (2014) Economic convergence: Policy implications from a heterogeneous agent model. Journal of Economic Dynamics and Control, 44, 54-80

Dawid H., Hellmann T. (2014) The evolution of R&D networks. Journal of Economic Behavior and Organization, 105, 158-172

Kaltenbacher J., Decker R. (2014) New Product Sales Forecasting: An Approach for the Insurance Business. World Journal of Management, 5 (1), 36-53

Pfeiffer J., Meißner M., Brandstätter E., Riedl R., Decker R., Rothlauf F. (2014) On the influence of context-based complexity on information search patterns: An individual perspective. Journal of Neuroscience, Psychology, and Economics, 7(2), 103-124

Bauer C., Strauss C., Stummer C., Trieb A. (2013) Context-aware services in cooperative value chains: A key player-centred approach. Scalable Computing: Practice and Experience, 14 (3), 139-153

Dawid H., Kopel M., Kort P.M. (2013) New product introduction and capacity investment by incumbents: Effects of size on strategy. European Journal of Operational Research, 230 (1), 133-142

Dawid H., Kopel M., Kort P.M. (2013) R&D Competition versus R&D cooperation in oligopolistic markets with evolving structure. International Journal of Industrial Organization, 31 (5), 527-537

Gettinger J., Kiesling E., Stummer C., Vetschera R. (2013) A comparison of representations for discrete multi-criteria decision problems. Decision Support Systems, 54 (2), 976-985

Kaltenbacher J., Decker R. (2013) New product sales forecasting: An approach for the insurance business. In: Proceedings of 8th Annual London Business Research Conference, Imperial College, London, UK

Wakolbinger L.M., Stummer C., Günther M. (2013) Market introduction and diffusion of new products: Recent developments in agent-based modeling. International Journal of Innovation and Technology Management, 10 (5), 1-19

Colombo L., Dawid H., Kabus K. (2012) When do thick venture capital markets foster innovation? An evolutionary analysis. Journal of Evolutionary Economics, 22 (1), 79-108

Dawid H., Harting P. (2012) Capturing firm behavior in agent-based models of industry evolution and macroeconomic dynamics. In Bünsdorf G. (ed.). Applied Evolutionary Economics, Behavior and Organizations. Edward-Elgar, Cheltenham, 103-130

Kiesling E., Günther M., Stummer C., Wakolbinger L.M. (2012) Agent-based simulation of innovation diffusion: A review. Central European Journal of Operations Research, 20 (2), 183-230

Löffler M., Decker R. (2012) Realising opportunities in the premium automotive market via context-oriented new product positioning. Journal of Marketing Management, 28 (5-6), 716-732

Stummer C., Kiesling E. (2012) Simulating innovation adoption behavior: Lessons learned for modelers and programmers. In: Breitenecker F., Bruzzone A.G., Jimenez E., Longo F., Merkuryev Y., Sokolov B. (eds). Proceedings of the 24th European Modeling and Simulation Symposium (EMSS-2012). 90-96

Dawid H., Neugart M. (2011) Agent-based models for economic policy design. Eastern Economic Journal, 37 (1), 44-50

Dawid H., Reimann M. (2011) Diversification: A road to inefficiency in product innovations? Journal of Evolutionary Economics, 21 (2), 191-229

Günther M., Kiesling E., Stummer C. (2011) Game-based learning in technology management education: A novel business simulation. International Journal of Emerging Technologies in Learning, 6 (1), 20-25

Günther M., Stummer C., Wakolbinger L.M., Wildpaner M. (2011) An agent-based simulation approach for the new product diffusion of a novel biomass fuel. Journal of the Operational Research Society, 62 (1), 12-20

Kiesling E., Gettinger J., Stummer C., Vetschera R. (2011) An experimental comparison of two interactive visualization methods for multi-criteria portfolio selection. In: Salo A., Keisler J., Morton A. (eds). Portfolio Decision Analysis: Improved Methods for Resource Allocation (International Series in Operations Research & Management Science, Vol. 162). Springer, Boston, 187-209

Meißner M., Decker R., Scholz S. (2011) An adaptive algorithm for pairwise comparison-based preference measurement. Journal of Multi-Criteria Decision Analysis, 17 (5-6), 167-177

Meißner M., Decker R., Adam, N. (2011) Ein empirischer Validitätsvergleich zwischen Adaptive Self-Explicated Approach (ASE), Pairwise Comparison-based Preference Measurement (PCPM) und Adaptive Conjoint Analysis (ACA). Zeitschrift für Betriebswirtschaft, 81 (4), 423-446

Dawid H., Kopel M., Kort P.M. (2010) Dynamic strategic interaction between an innovating and a non-innovating incumbent. Central European Journal of Operations Research, 18 (4), 453-464

Dawid H., Kopel M., Kort P.M. (2010) Innovation threats and strategic responses in oligopoly markets. Journal of Economic Behavior and Organization, 75 (2), 203-222

Decker R., Gnibba-Yukawa K. (2010) Sales forecasting in high-technology markets: A utility-based approach. Journal of Product Innovation Management, 27 (1), 115-129

Decker R., Trusov M. (2010) Estimating aggregate consumer preferences from online product reviews. International Journal of Research in Marketing, 27 (4), 293-307

Gutjahr W.J., Katzensteiner S., Reiter P., Stummer C., Denk M. (2010) Multi-objective decision analysis for competence-oriented project portfolio selection. European Journal of Operational Research, 205 (3), 670-679

Kiesling E., Günther M., Stummer C., Vetschera R., Wakolbinger L.M. (2010) A spatial simulation model for the diffusion of a novel biofuel on the Austrian market. In: Bargiela A., Ali S.A., Crowley D., Kerckhoffs E.J.H. (eds). Proceedings of the 24th European Conference on Modelling and Simulation (ECMS 2010). Kuala Lumpur, 41-49

Meißner M., Decker R. (2010) Eye-tracking information processing in choice-based conjoint analysis, International Journal of Marketing Research, 52 (5), 592-610

Meißner M., Decker R., Pfeiffer J. (2010) Ein empirischer Vergleich der Prozessaufzeichnungsmethoden Mouselab und Eyetracking bei Präferenzmessungen mittels Choice-based Conjoint-Analyse. Marketing ZFP, 32 (3), 135-145

Scholz S. W., Meißner M., Decker R. (2010) Measuring consumer preferences for complex products: A compositional approach based on paired comparisons. Journal of Marketing Research, 47 (4), 685-698

Dawid H., Kopel, M., Dangl T. (2009) Trash it or sell it? A strategic analysis of development and market introduction of product innovations. International Game Theory Review, 11 (3), 321-345

Decker R., Bornemeyer C. (2009) Marktsegmentierung auf Basis von individuellen Nutzenmessungen und ihre Anwendung im Bereich von Bibliotheksdienstleistungen. In: Baier D., Brusch M. (eds.). Conjointanalyse. Springer, Berlin, 199-213

Decker R., Gnibba K. (2009) Konsumentenforschung im Web 2.0: Analyse von Online-Rezensionen zur kundenorientierten Produktgestaltung. Marketing ZFP, 31(2), 117-136

Decker R., Scholz S. (2009) Preference analysis and default optimization in Web-based product configuration systems. Journal of Theoretical and Applied Electronic Commerce Research, 4 (3), 43-57


Current Projects


Adaptive and Mobile Action Assistance in Daily Living Activities (ADAMAAS)



Talk Prof. Dr. Jan Millemann (Eindhoven University of Technology): " Exploring the neuronal, cognitive, and behavioral mechanism of perceiving behaviorally innovative products " (July 2020)

Talk Prof. Dr. Anja Iseke (TH OWL): "How does job autonomy influence job performance? A meta-analytic test of theoretical mechanisms" (July 2020)

Talk Prof. Dr. Shashi Matta (Catholic University of Eichstätt-Ingolstadt): "The person brand effect and the role of product innovation: Consumers' stereotypes influence evaluations of persons and their products" (January 2020)

Talk Prof. Dr. Tatushi Nishi (University of Osaka): "Integration of machine learning and optimization for supply chain optimization" (November 2019)

Talk Prof. Dr. Frederik Schulte (TU Delft): "Platform operations research: Foundations and the cases of Coup scooter sharing and Quicargo collaborative trucking" (October 2019)

International Conference on Challenges in Managing Smart Products and Services (Aug. 2019)

Talk Prof. O.P. Vyas (Indian Institute of Information Technology, Allahabad-India): "Data driven Business Intelligence: From Predictive to Prescriptive Analytics" (June 2019)

Talk Prof. Dr. Gunnar Flötteröd (VTI, Linköping): "Multi agent simulation in transport science" (May 2019)

Workshop of the GOR Working Group "Simulation und Optimization of Complex Systems" (October 2018)

Talk Dr. Yuri Malitsky (Morgan Stanley): "Machine Learning in Finance" (July 2018)

Talk Dr. Ingo Kaiser (Miele): "Smart Home – Herausforderungen in Industrie und Forschung" (April 2018)

Talk Dr. Sonja Radas (The Institute of Economics, Zagreb): "Uncovering Hidden Knowledge in Stated Purchase Intentions: Application of Bayesian Truth Serum" (January 2018)

Workshop "New business models and interdisciplinary collaboration between businesses and industries" (March 2016)

Workshop "Learning products" (February 2016)

Workshop "Autonomous decisions and activities of smart products" (February 2016)

Workshop "Usage data: generation and handling" (February 2016)

Workshop "Economic challenges of development and marketing of smart products" (November 2015)




Is smart always better? Investigating consumers' attitudes, consumption values, and behavioral usage intentions toward smart things (2018)


Das Produkt kaufen oder die Dienstleistung abonnieren? Eine empirische Untersuchung des Einflusses der Zahlungsmodalitäten auf Adoptionsbarrieren bei Smart Services (2019)

Untersuchung der Nutzerakzeptanz von intelligenten Sprachassistenten mit Fokus auf Datenschutzbedenken: Eine empirische Analyse am Beispiel intelligenter Lautsprecher (2019)

Markteinführungsstrategien zur Etablierung zweiseitiger digitaler Plattformen unter Wettbewerb: Eine agentenbasierte Simulation (2019)

Incentives to Invest in Safety Standards under Dynamic Competition (2019)

Einfluss personenbezogener Faktoren auf die Adoptionsbarrieren von Wearables (2017)

Messung des Einflusses von Produktintelligenz auf die Wertschätzung markierter Gebrauchsgüter (2016)

Neue Geschäftsmodelle durch intelligente Produkte: Chancen und Herausforderungen am Beispiel eines Haushaltsgeräts (2016)

Die Zukunft des Kundenmanagements im Kontext von intelligenten Produkten (2016)

Smartness Barriers: Eine neue Kategorie von Adoptionsbarrieren (2015)

Die Bedeutung von intelligenten Produkten für das strategische Innovations- und Technologiemanagement (2014)

Der Marktwert intelligenter Produkte (2014)

Kommunikationsmaßnahmen bei der Markteinführung von radikalen Innovationen: Theorie und Praxis am Beispiel von Smart Homes (2013)

Betriebswirtschaftliche Implikationen von Smart Products / Smart Systems: Ein Literaturüberblick zum Stand der Forschung (2013)