Faculty of Business Administration and Economics
 
 
Hintergrundbild
Hintergrundbild
Uni von A-Z
  Flagge  Deutsch
Universität Bielefeld > Faculty of Business Administration and Economics > Innovation and Technology Management > Team > Dr. Maria Kaldewei
  

Dr. Maria Kaldewei - Publications

 

Postdoctoral Researcher

Sabrina Backs (M.Sc.)

Bielefeld University
Department of Business Administration and Economics


Journal Articles

Kaldewei M., Stummer C. (2018) Der Einfluss der Produktintelligenz auf den Konsumentennutzen und die Produktnutzung. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 70 (4), 315-349

Refereed Contributions to Proceedings

Kaldewei M., Stummer C. (2019) How product intelligence and brand affect consumption value and intended usage: Evidence from a smart washing machine. In: Proceedings of the 48th EMAC Conference. European Marketing Academy (EMAC), forthcoming

Scientific Talks

Kaldewei M., Stummer C. (2018) Smartness dimensions make a difference: Perceived value and intended usage of a smart consumer product. R&D Management Conference, Milan, Italy, July 2-4

Kaldewei M., Stummer C. (2017) How adoption and diffusion of a smart product may be affected by referring to customer empowerment activities or the status as a start-up company. ISMS Marketing Science Conference, Los Angeles, USA, June 7-10

Technical Reports

Kaldewei M., Stummer C. (2016) Der Einfluss der Produktintelligenz auf den Nutzen und die Nutzung von Konsumgütern: Eine Replikationsstudie zu Park/Lee (2014), WP 2016-01, Chair of Innovation and Technology Management, Bielefeld University

 

Logo