Universität Bielefeld

© Universität Bielefeld

Betriebswirtschaftslehre
insb. Marketing

Mohamed Souka (M.Sc. - MBA)

Contact Details

E-Mail:
Phone:
Fax:

Office:
Postbox:

mohamed.souka@uni-bielefeld.de
+49 521 106-3935
+49 521 106-156913

UHG V9-109, Locations Map
1711 in U/V 3

Research Interests

  • Consumer Behavior Contemporary Issues (e.g. shared consumption, digital platforms, and customer journey and experiences)
  • Customer Experience Management
  • User Preferences in the frame of Smart and Digital Products

Scientific Employment

  • Since 01/2018: Academic Assistant at the Chair of Business Administration esp. Marketing, Prof. Dr. Decker

Academic Curriculum Vitae

04/2013 – 06/2016

  • Master-Study at Bochum University
  • Program of Study: Economics
  • Profile: Marketing Research Methods, Behavioral Economics, International Business/ Marketing
  • Master Thesis: “Internationalization of Service SMEs: Determinants of Entry Decision & Mode Choice
  • Master of Science in June 2016

09/2009 – 08/2011

  • Master-Study at Arab Academy for Science (AASTMT)
  • Program of Study: Business Administration (Marketing)
  • Profile: Marketing Management, Consumer Behavior, Marketing Research
  • MBA in August 2011

09/2002 – 05/2006

  • Bachelor-Study at Alexandria University
  • Program of Study: Commerce
  • Profile: Management, Marketing, Economics, Finance
  • Bachelor of Arts in May 2006

(Industrial) Employment:

  • 11/2016 – 07/2017 International Business Development Manager – Building Radar GmbH
  • 01/2016 – 10/2016 Market & Consumer Insights Researcher – Grohe AG
  • 03/2011 – 03/2013 Customer Service Officer – HSBC
  • 11/2007 – 01/2011 Sales & Service Representative – Commercial International Bank

Publications and Lectures

Teaching

WiSe 2018/19
  • Sonderformen des Marketings (Customer Experience Management)
  • Seminar zum Marketing (Master) (with A. Max)
  • Masterkolloquium (with J. Klostermann and A. Max)
SoSe 2018
  • Praktische Übung zum Marketing (Bachelor)
  • Seminar zum Marketing (Master) (with A. Plumeyer)
  • Masterkolloquium (with D. Böger, J. Klostermann, and A. Plumeyer)

Mohamed Souka (M.Sc.)