Faculty of Business Administration and Economics
 
 
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Universität Bielefeld > Fakultät für Wirtschaftwissenschaften > Marketing
  

Welcome to the Chair of Business Administration : Marketing!

 

 

Marketing is one of the main fields of business administration at the Department of Business Administration and Economics. Current teaching and research focus on the analysis and modeling of consumer behavior, the examination and development of methods for quantitative market research, as well as on computer-based decision support in marketing management. In these fields we traditionally interact with companies and non-profit organizations on behalf of a continuous knowledge transfer.