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Management Science & Business Administration
© Universität Bielefeld

Prof. Dr. Reinhold Decker

Marketing

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Prof. Dr. Reinhold Decker

Contact

Bielefeld University
Faculty of Business Administration and Economics
Marketing

Universitätsstr. 25
33615 Bielefeld, Germany

Phone: +49 (0)521 106-6913
Email: lstrdecker@uni-​bielefeld.de

Office: UHG U9-144/148

Research focus

  1. Analysis and modeling of buying behavior
  2. Analysis of Brand Images
  3. Data analysis and data mining in marketing
  4. Data and Web Mining in Marketing
  5. Internet-based preference measurement and new product development
  6. Marketing for Smart Systems
  7. Social Media Analysis

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