Program

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Thursday, 24 September (Main Building, S1-147) |
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08:30 |
Start of registration (S1-146) |
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09:00 - 09:20 |
Welcome notes: Christian Stummer and Melina Schleef (Bielefeld University) |
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Session 1 |
Session chair: Christian Stummer |
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09:20 - 10:00 |
Beyond the Checkout: Uncovering Customer Preferences for Cashierless Systems Friederike Paetz (Anhalt University of Applied Sciences – Hochschule Anhalt) |
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10:00 - 10:40 |
Monetization in Smart Services: Consumer Reactions to Feature Quantity and Quality Differences in Freemium Pricing Vanessa Rockendorf (Hochschule Bielefeld – University of Applied Sciences and Arts (HSBI)) |
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10:40 - 11:00 |
Coffee break |
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Session 2 |
Session chair: Melina Schleef |
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11:00 - 11:40 |
The AI GateWay: The Practical Usage of AI for the Mid-Sized Company AGW Ingo Kaiser (AGW Elektrotechnik GmbH) |
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11:50 - 12:50 |
Lunch Break sowls |
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13:00 - 14:00 |
Poster Session |
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Session 3 |
Session chair: Tobias Schäfers |
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14:00 - 14:40 |
The Power of Touch: Unlocking Well-Being and Performance through Haptic Elements in Smart Health Services Annalena Neder (University of Bayreuth) |
14:40 - 15:20 |
The Ambiguity Effect on the Market Diffusion of a Smart Product: A Computational Simulation Study for Markets with Opposing Information Sources Frederik Tolkmitt (Bielefeld University) |
| 15:20 - 15:40 | Coffee break |
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Session 4 |
Session chair: Carsten D. Schultz |
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canceld |
Resource, Actor, Beneficiary, or Agent? A Service-Dominant Perspective on Generative Artificial Intelligence Philipp Hansmeier (Paderborn University) |
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15:40 - 16:20 |
Breaking Bad Habits: Can Legal Regulations Foster Sustainable Consumer Behavior in the Context of Smart Products? Melina Schleef (Bielefeld University) |
18:30 - 23:30 |
Conference Dinner at Stadtblick Sparrenburg |
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Friday, 25 September (Main Building, S1-147) |
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08:50 - 09:00 a.m. |
Get started: Nicola Bilstein (University of Bayreuth) |
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Session 5 |
Session chair: Markus Günther |
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09:00 - 09:40 |
From Equipment Sales to Value-in-Use Transmission: Servitization Mechanisms in B2B Industrial Equipment Distribution Ivan Skorokhodov (Kyiv National University of Technologies and Design) |
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09:40 - 10:20 |
Contingency-Based Governance for Smart Service Implementation in Global Industrial Service Ecosystems Kathrin Nauth (Ruhr University Bochum) |
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10:20 - 10:40 |
Coffee break |
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Session 6 |
Session Chair: Nicola Bilstein |
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10:40 - 11:20 |
Exploring the Impact of Socially AI-Driven Pricing on Consumer Fairness Judgments in Autonomous Mobility Madeleine Neumann (EBS University) |
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11:20 - 12:00 |
From Kanban Cards to Humanoids: How Kanban Systems Are Evolving into Smart Services Mario Grassy (Böllhoff Group) |
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12:00 - 12:20 |
Closing (including award presentation): Nicola Bilstein (University of Bayreuth), Melina Schleef (Bielefeld University), Christian Stummer (Bielefeld University) |
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12:20 - 13:30 |
Farewell Lunch (Mensa) |
The poster presentation session will take place on Thursday from 13:00 - 14:00. In this time you will have the chance to view as many poster as possible and ask questions. Afterwards, a best poster award will be rewarded.
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Thursday, 24 September |
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No. 1 |
Toward Ecosystem-Level Service Innovation: An Action Design Research Approach in the Cultural and Creative Industries Philipp Hansmeier (Paderborn University) |
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No. 2 |
The Opportunities of Interdisciplinary Multi-Modal Lab Research for Smart Products and Services Jasmin Rabe (Hochschule Bielefeld – University of Applied Sciences and Arts (HSBI)) |
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No. 3 |
AI or Human? A Systematic Literature Review of Consumer Responses to AI versus Human Service Mohamed Souka (Bielefeld University) |
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No. 4 |
Sustainable Aviation Fuel in Airline Service Design: How Leisure and Business Travelers Trade Off Sustainability in Flight Booking Decisions Cem Demir (Böllhoff Group) |
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No. 5 |
From Twin Transformation to Consumer Choice: How Digital and Green Signals Shape Purchase Intention and Willingness to Recommend Nazanin Manmi (Bielefeld University) |
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No. 6 |
From Fun to Function: How Experiential and Functional Tasks Shape Augmented Reality Experiences Melina Schleef (Bielefeld University) |
| No. 7 |
Together Against Food Waste: Gamification in Smart Supermarket Services Theresa Elbracht (Bielefeld University) |