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iTIME - Research Fields

Research Fields

In the context of economic implications of smart products and smart systems, iTIME members deal with the following, partly overlapping, research topics (this list not being exhaustive):

Consumer

Focus on consumers:

Adoption barriers
Willingness to pay
Recommendation behavior
Trust formation
Usage diffusion

Companies

Focus on companies:

New business models
Continuous updates of smart systems
Persisting customer relationship
Roles of intermediaries (people, companies or platforms)
Firm-internal effects with respect to, for instance, supply chain management, research & development, recruitment of (e.g., software) specialists, changes of organizational structures
Outsourcing of the novel business activities to spin-offs or cooperation with start-ups

Markets and Industries

Focus on markets and industries:

Transformation of existing markets as well as creation of new markets
Network effects and emergence of (dominant) eco-systems
Coordination between competitors or producers from different industries
Impact of competition policy and governmental regulation

Data

Focus on data:

Data collection and management
User profiling
Personalization
Combining data in order to increase reactivity
Education and training of data science experts