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  • iTIME - Research Fields

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Research Fields

In the context of economic implications of smart products and smart systems, iTIME members deal with the following, partly overlapping, research topics (this list not being exhaustive):


Focus on consumers:

  • Adoption barriers
  • Willingness to pay
  • Recommendation behavior
  • Trust formation
  • Usage diffusion


Focus on companies:

  • New business models
  • Continuous updates of smart systems
  • Persisting customer relationship
  • Roles of intermediaries (people, companies or platforms)
  • Firm-internal effects with respect to, for instance, supply chain management, research & development, recruitment of (e.g., software) specialists, changes of organizational structures
  • Outsourcing of the novel business activities to spin-offs or cooperation with start-ups

Markets and Industries

Focus on markets and industries:

  • Transformation of existing markets as well as creation of new markets
  • Network effects and emergence of (dominant) eco-systems
  • Coordination between competitors or producers from different industries
  • Impact of competition policy and governmental regulation


Focus on data:

  • Data collection and management
  • User profiling
  • Personalization
  • Combining data in order to increase reactivity
  • Education and training of data science experts

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