Dr. Michelle Haurand

Haurand M.D. (2021) Looking Beyond Membership: A Simulation Study of Market Entry Strategies for Two-Sided Platforms Under Competition. Communications of the Association for Information Systems (CAIS). In Press.

Haurand M.D., Stummer C. (2018) Stakes or garlic? Studying the emergence of dominant designs through an agent-based model of a vampire economy. Central European Journal of Operations Research, 26 (2), 373-394

Meißner M., Haurand M.D., Stummer C. (2017) With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands. International Journal of Innovation Management, 21 (6), 1750048 (28 Seiten)

Haurand M.D., Stummer C. (2020) Go big or go home? Simulating the effect of publishing adopter numbers for two-sided platforms. In: Verhagen H., Borit M., Bravo G., Wijermans N. (Hrsg): Advances in Social Simulation: Looking in the Mirror. Springer Proceedings in Complexity. Springer, 195-199

Haurand M.D., Stummer C. (2019) Evaluating market entry strategies for two-sided digital platforms under competition: A simulation approach. In: Proceedings of the International Conference on Information Systems (ICIS). AIS Electronic Library, Paper 2188 (9 Seiten)

Haurand M.D., Stummer C. (2019) Fighting fair? Evaluating negative campaigning with an agent-based simulation. In: Fortz B., Labbe M. (Hrsg.) Operations Research Proceedings 2018. Springer, 499-504

Meißner M., Haurand M.D., Stummer C. (2019) With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands. In: Brem A., Tidd J., Daim T. (Hrsg.) Managing Innovation: Understanding and Motivating Crowds. World Scientific, 367-394 [Reprint of paper by Meißner et al., 2017, in the International Journal of Innovation Management]

Haurand M.D., Stummer C. (2018) The early-stage development of two-sided digital platforms: A simulation approach. In: Proceedings of the European Conference on Information Systems (ECIS 2018), AIS Electronic Library, Research Paper 49 (15 pages)

Haurand M.D. (2018) Innovation management in the smart home industry: Obstacles and solutions. In: Proceedings of the R&D Management Conference 2018. RADMA, 1-8

Meißner M., Haurand M.D., Stummer C. (2015) Does empowering consumers backfire in the context of technology brands like Nokia? In: Proceedings of the 44^th EMAC Conference. European Marketing Academy (EMAC), 1-7

Haurand M.D., Stummer C. (2019) Evaluating market entry strategies for two-sided digital platforms under competition: A simulation approach. International Conference on Information Systems (ICIS), Munich, Germany, Dec. 15-18

Haurand M.D., Bilstein N., Stummer C. (2019) Gadgets for grandpa: Toward simulating the diffusion of smart services among the elderly. Social Simulation Conference 2019, Mainz, Germany, Sept. 23-27

Stummer C., Haurand M.D. (2018) Four ways to kill a vampire: An agent-based simulation of the emergence of dominant technologies. INFORMS Annual Meeting, Phoenix, USA, Nov. 4-7

Haurand M.D., Stummer C. (2018) Finding the right time for advertising the number of adopters of a digital platform: A simulation-optimization approach. Meeting of the GOR-Working Group "Simulation and Optimization of Complex Systems", Bielefeld, Germany, Oct. 11-12

Haurand M.D., Stummer C. (2018) Fighting fair? Evaluating negative campaigning with an agent-based simulation. International Conference on Operations Research (OR 2018), Brussels, Belgium, Sept. 12-14

Haurand M.D., Stummer C. (2018) Go big or go home? Simulating the effect of publishing adopter numbers for two-sided platforms. Social Simulation Conference 2018, Stockholm, Sweden, Aug. 20-24

Haurand M.D. (2018) Innovation management in the smart home industry: Obstacles and solutions. R&D Management Conference 2018, Milan, Italy, July 2-4

Haurand M.D., Stummer C. (2018) The early-stage development of two-sided digital platforms: A simulation approach. European Conference on Information Systems (ECIS), Portsmouth, June 23-28

Haurand M.D., Stummer C. (2017) Why it may not pay to play dirty: An agent-based simulation of negative campaigning. Meeting of the GOR-Working Group "Simulation and Optimization of Complex Systems", Vienna, Austria, Oct. 13

Haurand M.D., Stummer C. (2017) The effect of negative campaigning on the emergence of dominant designs: An agent-based simulation approach. Social Simulation Conference 2017, Dublin, Ireland, Sept. 25-29

Haurand M.D., Stummer C. (2016) Humans versus vampires: An agent-based simulation of the emergence of dominant designs. Meeting of the GOR-Working Group "Simulation and Optimization of Complex Systems", Berlin, Germany, Oct. 6

Haurand M.D., Stummer C. (2016) Sales at stake: What innovation management can learn from the world of vampires. Social Simulation Conference 2016, Rome, Italy, Sept. 19-23

Meißner M., Haurand M.D., Stummer C. (2015) Is customer empowerment always better? An investigation of differences between high- and low-status technology brands. ISMS Marketing Science Conference, Baltimore, USA, June 18-20

Meißner M., Haurand M.D., Stummer C. (2015) Does empowering consumers backfire in the context of technology brands like Nokia? European Marketing Academy Conference (EMAC), Leuven, Belgium, May 26-29