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Dr. Oliver Michler

Former Ph.D. Student

Bielefeld University
Department of Business Administration and Economics

Universitaetsstr. 25
D-33615 Bielefeld, Germany

10/2008 - 09/2011 Bachelor studies of Business Administration and Economics at TU Dortmund University
08/2012 - 12/2012 Studies of Business Administration abroad at the Hawaii Pacific University
10/2011 - 09/2013 Master studies of Business Administration and Economics at TU Dortmund University
Seit 05/2018 Doctoral studies of Business Administration and Economics at Bielefeld University

smart products, product adoption, market penetration, trust-building

Journal Articles

Michler O., Decker R., Stummer C. (2020) To trust or not to trust smart consumer products: A literature review of trust-building factors. Management Review Quarterly, 70 (3), 391-420

Contributions to Books and Proceedings

Michler O., Stummer C., Decker R. (2022) Can the GDPR allay privacy concerns towards smart products? The effect of a compliance seal on perceived data security, trust, and intention to use. In: Kö A., Francesconi E., Kotsis G., Tjoa A.M., Khalil I. (eds) Proceedings of the International Conference on Electronic Government and the Information Systems Perspective (EGOVIS). Lecture Notes in Computer Science, Vol. 13429. Springer, 77-91

Scientific Talks

Michler O., Stummer C., Decker R. (2022) Can the GDPR allay privacy concerns towards smart products? The effect of a compliance seal on perceived data security, trust, and intention to use. International Conference on Electronic Government and the Information Systems Perspective (EGOVIS), Vienna, Austria, Aug. 22-24

Technical Reports

Michler O., Decker R. (2022) Benefit from synergies: Analysing the relationship between general and specific trust-building factors for smart products.

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