Previous Awards

In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing
Lukas Breustedt, Tobias Schäfers, Gerrit Cziehso, and Stefan Brinkhoff
Guiding you through the review maze: The benefits of AI-generated review summaries in e-commerce
Anne Mareike Flaswinkel, Kira Marie Heimann, and Reinhold Decker
Embarking on a smart journey: Engaging frontline employees as boundary spanners in small service systems
Bieke Henkens (Ghent University), Katrien Verleye (Ghent University), Bart Larivière (KU Leuven and Ghent University), and Martin Mende (Florida State University)
Selling ownership or selling access? Examining salespersons’ preferences and capabilities
Tobias Schäfers (TH OWL University of Applied Sciences and Art) and Mark Groza (Northern Illinois University)
Up to date: The legal right to obtain updates for smart products, voluntary extensions, and how this can affect consumers' purchase intention
Melina Schleef, Nicola Bilstein, Paul T. Schrader and Christian Stummer (all from Bielefeld University)