Universität Bielefeld

© Universität Bielefeld

Betriebswirtschaftslehre
insb. Marketing

Welcome to the Chair of Business Administration : Marketing!

Team Februar 2019F. VollmerV. SerowyJ. KlostermannF. PoppenN. SchülerA. MaxM. DarkowM. SoukaDr. D. BögerProf. Dr. R. Decker

 

 

Marketing is one of the priority areas of business administration in the Department of Business Administration and Economics. Teaching and research are focusing on the analysis and modeling of consumer behavior, the analysis and development of methods for quantitative marketing research, as well as on computer-based decision support in marketing management. The continuous orientation on latest developments in marketing science is an essential quality feature of our daily work.