© deteringdesign GmbH
Program
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Thursday, 24 August |
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08:30 |
Start of registration (CITEC building) |
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09:00-09:30 |
Welcome notes |
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Session 1 |
Session chair: Nancy Wünderlich (TU Berlin) |
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09:30-10:10 |
Smart Wearables as Friends or Foes? Engaging Employees along Smart Journeys Bieke Henkens (Ghent University) |
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10:10-10:50 |
Investigating Smart Services from a Customer Experience Perspective – A Systematic Literature Review Philipp Hansmeier (Paderborn University) |
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10:50-11:10 |
Coffee break |
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Session 2 |
Session chair: Anja Iseke (OWL University of Applied Sciences and Arts) |
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11:10-11:50 |
How consumers think about Smart Voice Interaction Technologies – A Qualitative approach using the Zaltman Metaphoric Elicitation Technique (ZMET) Timo Koch (University of Bayreuth) |
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11:50-12:30 |
A Tool or a Toy? Exploring Augmented Reality How to Influence Consumption Experiences I-Ling Ling (National Chiayi University) |
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12:30-14:00 |
Lunch break and CITEC tour |
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Session 3 |
Session chair: Julia Rötzmeier-Keuper (Bielefeld University) |
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14:00-14:40 |
How location-based services in brick-and-mortar retailing enable smart in-store analytics Lukas Breustedt (OWL University of Applied Sciences and Arts) |
| 14:40-15:20 |
Only the Brave! Strategic Service Portfolio Management in the Mechanical Engineering Industry Mark Hoebertz (Ruhr-University Bochum) |
| 15:20-15:50 | Coffee break |
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Session 4 |
Session chair: Bieke Henkens (Ghent University) |
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15:50-16:30 |
Business Models for Cultural Event Platforms - A Taxonomy Approach Maike Althaus (Paderborn University) |
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16:30-17:10 |
Becoming smart: The effect of disclosing the cooperation with a start-up for the development of smart products on consumers’ behavioral intentions Melina Schleef (Bielefeld University) |
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19:00-23:00 |
Conference dinner at Glück&Seligkeit |
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Friday, 25 August |
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|---|---|
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08:50-09:00 |
Get started |
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Session 5 |
Session chair: Melina Schleef (Bielefeld University) |
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09:00-09:40 |
The Meaning of Perceived Embeddedness of Smart Products and Services in Consumers Lives – A Qualitative Perspective Nancy Wünderlich (TU Berlin) |
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09:40-10:20 |
Advancements and Challenges in AI applications for B2C Retail Promotion: A Science and Technology Studies Framework on computer vision technologies and Generative Adversarial Networks Stephanie Jordan (Neu-Ulm University of Applied Sciences) |
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10:20-10:50 |
Coffee break |
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Session 6 |
Session Chair: Carsten Schultz (FernUniversität in Hagen) |
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10:50-11:30 |
Future Perspectives in Online Grocery Shopping – An Online Marketplace for Manufacturers, Retailers and Consumers Philipp Brüggemann (FernUniversität in Hagen) |
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11:30-12:10 |
Impact of the Digitized Sales Work Environment on Customer Orientation Julia Rötzmeier-Keuper (Bielefeld University) |
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12:10-12:50 |
Implementation of algorithmic direction and work autonomy: A configurational analysis of large German workplaces Elisa Gensler (Bielefeld University) |
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12:50-13:15 |
Closing (including award presentation) |
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13:15-14:15 |
Farewell lunch |