© deteringdesign GmbH
Preliminary Program
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Thursday, 29 August |
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08:30 a.m. |
Start of registration (CITEC building) |
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09:00 - 09:30 a.m. |
Welcome notes: Nicola Bilstein (University of Bayreuth) and |
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Session 1 |
Session chair: Nicola Bilstein (University of Bayreuth) |
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09:30 - 10:10 a.m. |
Engaging customers with transformative smart service systems – a conjoint experiment on the role of smartness configurations and value propositions Bieke Henkens (Ghent University) |
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10:10 - 10:50 a.m. |
Applied intelligence – with scientific methods towards a higher productivity Ingo Kaiser (AGW Elektrotechnik) |
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10:50 - 11:10 a.m. |
Coffee break |
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Session 2 |
Session chair: Carsten Schultz (FernUniversität in Hagen) |
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11:10 - 11:50 a.m. |
Leveraging large language models for smart service employee feedback Bea Waelbers (Open University of The Netherlands) |
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11:50 a.m. - 12:30 p.m. |
Cracking the code of B2B service pricing in manufacturing companies Kathrin Nauth (Ruhr University Bochum) |
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12:30 - 02:00 p.m. |
Lunch break including Poster Session (starting at 13:00; for more information see below) |
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Session 3 |
Session chair: Melina Schleef (Bielefeld University) |
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02:00 - 02:40 p.m. |
In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing Lukas Breustedt (Technische Hochschule Ostwestfalen-Lippe) |
02:40 - 03:20 p.m. |
Examining the challenges of introducing and managing smart stores: An exploratory multi-case study Maike Netscher (Neu-Ulm University of Applied Science) |
| 03:20 - 03:40 p.m. | Coffee break |
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Session 4 |
Session chair: Christian Stummer (Bielefeld University) |
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03:40 - 04:10 p.m. |
Practitioner’s talk: thyssenkrupp Polysius GmbH Ansgar Päschke (Senior Engineer POL-Products / Field Service) |
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04:10 - 04:40 p.m. |
Practitioner’s talk: Miele / Pioneering GmbH Ina Nordsiek (Director Intrapreneurship Miele / Managing Director Pioneering GmbH) |
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04:40 - 05:10 p.m. |
Practitioner’s talk: SüdwestRundfunk (SWR) Jonas Föhr (Strategic Management Consultant and Foresight Specialist at SWR) |
05:10 - 05:40 p.m. |
General discussion of all three practitioner's talks |
07:00 - 11:00 p.m. |
Conference Dinner |
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Friday, 30 August |
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08:50 - 09:00 a.m. |
Get started: Nicola Bilstein (University of Bayreuth) |
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Session 5 |
Session chair: Tobias Schäfers (Hochschule Bielefeld – University of Applied Sciences and Arts) |
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09:00 - 09:40 a.m. |
Smarter objects, closer actors? An actor role relational perspective on smart service systems Sara Belghiti (Iéseg School of Management and University of Namur) |
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09:40 - 10:20 a.m. |
Heterogeneous consumers and the data value chain: An agent-based approach Zhongli Wang (Bielefeld University) |
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10:20 - 10:50 a.m. |
Coffee break |
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Session 6 |
Session Chair: Bieke Henkens (Ghent University) |
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10:50 - 11:30 a.m. |
Customer data usage in AI-powered retail promotions: Legal, ethical, and perceptual perspectives in south America, Europe, and North Africa Stephanie Jordan (Neu-Ulm University of Applied Science and University of Bayreuth) |
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11:30 a.m. - 12:10 p.m. |
Emotional AI in consumer products – legal and ethical aspects Beatrice Schütte (University of Helsinki, University of Lapland) |
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12:10 - 12:35 p.m. |
Closing (including award presentation): Christian Stummer (Bielefeld University) and Nicola Bilstein (University of Bayreuth) |
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12:35 - 02:00 p.m. |
Farewell Lunch (Mensa) |
Poster presentation session
The poster presentation session will take place on Thursday from 01:00 - 02:00 p.m.. In this time you will have the chance to view as many poster as possible and ask questions. Afterwards, a best poster award will be rewarded.
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Thursday, 29 August |
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No. 1 |
Investigating smart customer experience in digital ecosystems – a conceptual approach Philipp Hansmeier (Paderborn University) |
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No. 2 |
Antecedents of brand equity in the metaverse Chi-Hsing Tseng (National Pingtung University) |
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No. 3 |
The paradox of omnichannel retailing strategy during the COVID-19 pandemic: The perspective of Conservation of Resource Theory Yi-Mu Chen (National Pingtung University) |
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No. 4 |
The smart-service-system map – classification of services in the context of the digitalization of products and sales Robert Ciszewski (FH Dortmund) |