Marketing
Prof. Dr. Reinhold Decker
Former Team Members
Florian Poppen
Research Focus
- Wearable Technology
- Critical Marketing Studies
- Consumer Behavior
- Soziologie
Dr. Daniel Böger
Research Focus
- Measuring and Modeling Brand Perceptions
- Marketing of "Smart Products"
- Quantititative Methods of Market and Marketing Research
Dr. Anja Plumeyer
Research Focus
- Brand management
- Brand image and brand image measurement (e.g., Brand Concept Maps)
- Digital brand management and social media monitoring
Dr. Pascal Kottemann
Research Focus
- Brand image analysis and understanding brand image effects
- Consumer decision making in digital environments
- Marketing (research) and smart products
Wilhelm Klat (M.Sc.)
Research Focus
- Strategic Marketing
- Innovation
- Experiments / Agent-based Simulations
Dipl.-Kffr. Silvia Raskovic
Research Focus
- Preference Measurement
- Measurement Scales
- Modern Methods of Experimental Marketing Research
- Multivariate Methods of Analysis in Marketing Research
- Counterfeiting and Brand Piracy
Prof. Dr. Martin Meißner
Research Focus
- Preference Measurement Techniques
- Online Customer Reviews
- Conjoint Models
- Information Processing of Consumers
Dipl.-Kfm. Frank Kroll
Research Focus
- Marketing-Models in Pricing and Sales Management
- Rough Sets in Marketing Research
- E-Commerce and M-Commerce in Emerging Markets
- Alternative Teaching Methods in Marketing
- R in Marketing Research
Dr. Carl Peter Kleidat
Research Focus
- Organization Research, Sociology of Public Administration and Sociology of Law, Governance-, Planning-, Decision- und Management Theory (in particular Change Management), Reorganizations- and Reform Theory, Social Systems Theory
Dipl.-Kfm. Sören W. Scholz
Research Focus
- Environmental Scanning
- Decision Support Systems
- Marketing Research
