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Marketing

Prof. Dr. Reinhold Decker

© Universität Bielefeld

Courses

The following overview reflects the current planning status of the courses offered in the WiSe 2024/25 and is subject to change. There may still be schedule adjustments.

Bachelor's Courses in Marketing

Information / Content

eKVV:

Lecturer/s:

Type of course:

  • Presence

Time:

  • Thursdays, weekly from October 17, 2024, 04-06 PM, Room: X-E0-001

Information / Content

eKVV:

Lecturer/s:

Type of course:

  • Presence

Time:

  • Introductory event: Wednesday, October 16, 2024, 10-11 AM, Room: H12
  • Final presentations: Friday, January 24, 2025, 09 AM - 05 PM, Room: V2-205

Information / Content

eKVV:

Lecturer/s:

Type of course:

  • Presence

Zeit:

  • Friday, October 25, 2024, 10 AM - 03 PM, Room: W9-109
  • Friday, November 08, 2024, 10 AM - 03 PM, Room: W9-109
  • Friday, November 22, 2024, 10 AM - 03 PM, Room: W9-109
  • Friday, December 06, 2024, 10 AM - 03 PM, Room: W9-109

Information / Content

eKVV:

Lecturer/s:

Type of course:

  • Presence

Time:

  • Introductory event: Thursday, October 17, 2024, 09 AM - 01 PM, Room: U9-151
  • Introductory presentations: Thursday, November 14, 2024, 10 AM - 02 PM, Room: U9-151
  • Final presentations: Thursday, December 19, 2024, 09 AM - 01 PM, Room: U9-151

Master's Courses in Marketing

Information / Content

eKVV:

Lecturer/s:

Type of course:

  • Presence

Time:

  • Thursdays, weekly from October 17, 2024, 10–12 AM, Room: X-E0-207
 

Information / Content

eKVV:

Lecturer/s:

Type of course:

  • Presence

Time:

  • Tuesdays, weekly from October 14, 2024, 12–02 PM, Room: H10

Information / Content

eKVV:

Lecturer/s:

Type of course:

  • Presence

Course language:

  • English

Time:

  • Friday, November 15, 2024, 12:00-02:15 PM & 02:45-05:00 PM, Room: W9-109
  • Friday, December 13, 2024, 12:00-02:15 PM & 02:45-05:00 PM, Room: W9-109
  • Friday, January 24, 2025, 12:00-02:15 PM & 02:45-05:00 PM, Room: W9-109

Information / Content

eKVV:

Lecturer/s:

Type of course:

  • Presence

Zeit:

  • Friday, October 25, 2024, 10 AM - 03 PM, Room: W9-109
  • Friday, November 08, 2024, 10 AM - 03 PM, Room: W9-109
  • Friday, November 22, 2024, 10 AM - 03 PM, Room: W9-109
  • Friday, December 06, 2024, 10 AM - 03 PM, Room: W9-109

Information / Content

eKVV:

Lecturer/s:

Type of course:

  • Presence

Time:

  • Monday, October 10, 2024, 09-12 AM, Room: W9-109
  • Monday, November 04, 2024, 09-12 AM, Room: V9-117
  • Friday, November 29, 2024, 09-12 AM, Room: W9-109
  • Monday, January 27, 2025, 09-12 AM, Room: W9-109

Information / Content

eKVV:

Lecturer/s:

Type of course:

  • Online

Time:

  • Dates will be communicated directly to the participants. Takes place via Zoom.

Registration Deadlines

For participation in the

  • Seminar on Marketing (Master)

a binding registration via anmeldung-marketing@uni-bielefeld.de is required! All the information that you need to include in the email can be found on the course page for the Seminar on Marketing. Registrations are possible from August 26, 2024 until September 23, 2024, 11:59 PM! The announcement of participants will be made via eKVV.

Only complete applications will be considered for the allocation of spots!
 

For participation in the

  • Practical Exercise in Strategic Marketing (Master)

a binding registration via anmeldung-marketing@uni-bielefeld.de is required! All the information that you need to include in the email can be found on the course page for the Practical Exercise. Registrations are possible from August 26, 2024 until September 23, 2024, 11:59 PM! The announcement of participants will be made via eKVV.

Only complete applications will be considered for the allocation of spots!
 

For participation in the

  • Introduction to Scientific Work - Theory and Practice

a binding registration is required! Application documents, consisting of the registration form and a current transcript, must be sent by email to kira.heimann@uni-bielefeld.de by September 30, 2024, 12:00 PM.

Submission Deadlines

Bachelor Colloquium
The final deadline for Bachelor theses:

  • to be announced

Please note the current information from the examination office regarding the submission of Bachelor theses: https://www.uni-bielefeld.de/fakultaeten/wirtschaftswissenschaften/fakultaet/organisation/pruefungsamt/aktuelles/

Seminar on Marketing (Master)
Deadline for the submission of assignments:

  • to be announced
     

Introduction to Scientific Work
Deadline for the submission of assignments:

  • January 10, 2025, 11:59 PM

Exam Dates

Exam Registration

Registration for the course-related exams of the profile phase is done exclusively through eKVV and is strongly advised, as participation cannot be guaranteed otherwise. For more information, please check the examination office’s homepage or the eKVV for the respective exam.

Exam Dates

In general, i.e., unless stated otherwise, the following guidelines apply to all exams of the chair:

  • Allowed and required tool: Non-programmable calculator. Borrowing a calculator during the exam is neither possible nor permitted.
  • Additionally, the use of non-commented, paper-based dictionaries is allowed. The use of electronic dictionaries is not permitted.

Module exam 31-M12 (Marketing)

Module exam 31-MM11 (Marketing)

Note:
Questions for the course "Customer Experience Management" in the topic area "Special Forms of Marketing" will be in English. Answers may be given either entirely in German or entirely in English.

Exam Reviews

Dates for the exam reviews will be announced as soon as they are fixed!

Further information and registration for exam reviews can be found here.

Information for Erasmus Students

Erasmus students who are studying at Bielefeld University for only one semester are strongly advised to contact the responsible lecturer regarding required examinations at the beginning of the semester.

Information on Master's Thesses

All information on the assignment and processing of Master’s theses, as well as Master’s thesis presentations, can be found here.

Final theses should be submitted electronically by email (including signed declaration of originality) by the deadline. The thesis, which must match the printed version, should be sent as a PDF document via email to pamt_wiwi@uni-bielefeld.de and the examiners (open distribution list). Please use your university email address for sending the thesis. A printed version is not required at this time.

Please note the current information from the examination office regarding the submission of Master theses: https://www.uni-bielefeld.de/fakultaeten/wirtschaftswissenschaften/fakultaet/organisation/pruefungsamt/aktuelles/

Course Materials

Course materials can be found in the respective Lernraum/Moodle of the course.

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