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Marketing

Prof. Dr. Reinhold Decker

© Universität Bielefeld
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Dr. Anne Mareike Flaswinkel

Contact Details

E-Mail: a.flaswinkel@uni-bielefeld.de
Phone: +49 521 106-67257
Fax: +49 521 106-156913

Office: UHG U9-147, Lage-/Raumplan
Postbox: 1711 in U/V 3

  • Consumer behavior ( i.e. values and motives in digital communication)
  • since 11/2019: Academic Assistant at the Chair of Business Administration esp. Marketing, Prof. Dr. Decker
  • March 2017–March 2019: Online Marketing Managerin, VDI Wissensforum GmbH Düsseldorf
  • Flaswinkel, A.M., Heimann, K.M., & Decker, R. (2024). Guiding You Through The Review Maze: The Benefits of AI-Generated Review Summaries in E-Commerce, 5th International Conference on Challenges in Managing Smart Products and Services (CHIMSPAS), Bielefeld, Germany, Aug. 29-30. Winner of the Best Poster Award.
  • Flaswinkel, A.M., & Decker, R. (2024). Comparing Algorithm-Based and Friend-Based Recommendations on Audio Streaming Platforms, Mapping Online Book Reception Across Cultures and Languages - Towards Interdisciplinary Modeling and Methodology, ZiF-Workshop, Bielefeld, Germany, Jan. 25-27.
  • Flaswinkel, A.M., Klostermann, J., Bilstein, N., Max, A., & Decker, R. (2022). Consumers Support for Small Brands through Positive Electronic Word of Mouth, Association for Consumer Research Conference – ACR 2022, Denver, Colorado, Oct. 20-22.
  • Flaswinkel, A.M., Rump, M., & Decker, R. (2021). My Brand, My Self(ie): Examining Consumers Motivations to Post Brand-Selfies., 50th European Marketing Academy Conference (EMAC), Virtual Event, Madrid, Spain, May 25-28.

WiSe 2024/25

  • Marketing und Marktforschung (Consumer Behavior)
  • Praktische Übung zum Marketing (Bachelor)

SoSe 2024

  • Bachelorkolloquium zum Marketing (with K. M. Heimann)
  • Praktische Übung zum Marketing (Bachelor)

WiSe 2023/24

  • Marketing und Marktforschung (Consumer Behavior)
  • Masterseminar zum Marketing (with M. Rump)

SoSe 2023

  • Masterseminar zum Marketing (with M. Souka)
  • Bachelorkolloquium zum Marketing (with R. Decker)
  • Masterkolloquium zum Marketing (with M. Souka)

WiSe 2022/23

  • Marketing und Marktforschung (Consumer Behavior)
  • Masterseminar zum Marketing (with M. Rump)

SoSe 2022

  • Masterseminar zum Marketing (with M. Souka)
  • Bachelorkolloquium zum Marketing (with R. Recker)
  • Masterkolloquium zum Marketing (with M. Souka)

WiSe 2021/22

  • Marketing und Marktforschung (Consumer Behavior)
  • Masterkolloquium zum Marketing (with J. Klostermann and M. Rump)

SoSe 2021

  • Praktische Übung zum Marketing (Bachelor)
  • Bachelorkolloquium zum Marketing (with J. Klostermann)

WiSe 2020/21

  • Marketing und Marktforschung (Consumer Behavior)
  • Masterkolloquium zum Marketing (with M. Rump)

SoSe 2020

  • Grundlagen des Marketings (with R. Decker)
  • Praktische Übung zum Marketing (Bachelor)
  • Masterkolloquium (with M. Souka)

WiSe 2019/20

  • Praktische Übung zum Marketing (Bachelor)

08/2015 – 07/2016

  • Master-Study at University of Groningen
  • Program of Study: Marketing
  • Profile: Marketing Management (MM)
  • Master of Science since July 2016

10/2012 – 08/2015

  • Bachelor-Study at Bielefeld University
  • Program of Study: Business Administration and Economics
  • Profile: Management, Innovation, Marketing
  • Bachelor of Science since August 2015
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