Marketing
Prof. Dr. Reinhold Decker
ATTENTION! Change in the schedule for the Practical Exercises (Master)!
Please note that starting in the summer semester of 2026, we will be introducing a changed schedule for our master's seminars, practical exercises, and Bachelor Colloquium. These courses no longer be offered every semester, but only once a year!!!
The following schedule will be followed:
- Practical Exercise Master: only in the winter semester
When planning your studies, please note that if you do not participate in the PÜ Master this semester, you will not have another opportunity to do so until the winter semester 2026/27!
Participation Requirements
- Subject-related: Marketing knowledge to the extent of the Bachelor's degree program is strongly recommended.
- Organizational: Participation in the practical exercise requires binding registration via anmeldung-marketing@uni-bielefeld.de! For more information, see below.
Brief Description
The Practical Exercise in Marketing aims to promote and deepen students' key competencies within the thematic context. This can be achieved through case studies, literature reviews, tutorials, business simulations, internships, practical studies, practical projects, didactic preparation of the material, etc. The focus is on grounding the knowledge about the applications and benefits of quantitative approaches conveyed in marketing lectures through practical experiences in the field of marketing.
Application Procedure
To participate in the Practical Exercise, a binding registration via anmeldung-marketing@uni-bielefeld.de is required! Registrations are possible from August 26, 2025 until September 21, 2025, 12:00 PM! The announcement of participants will be made via eKVV.
Please use "Registration PÜ Master WiSe 25/26" as the subject line of the email. The email must include the following information:
- Salutation
- First name
- Last name
- Email address
- Matriculation number
- Start of Master
- Study program
- Profile
- Credit points
- Attended courses of the chair
- Motivation
Please note the following: Attach your current transcript to this email!
Only complete applications will be considered for the allocation of spots!