Proxysuche

In recent years—even prior to the COVID-19 pandemic—the pursuit of health information across diverse media platforms has increased substantially. A considerable proportion of these searches are not conducted solely for individuals’ own health concerns but pertain to the health of others. To date, however, most insights into the prevalence and sociodemographic or health-related correlates of such "proxy searches" derive from secondary analyses, which primarily emphasize the characteristics of the searchers. There remains a notable gap in the literature regarding the underlying structures, functions, and communicative processes of this widespread behavior, particularly in the context of the relationship between the searcher and the individual whose health information is sought. Furthermore, the effects and communicative roles associated with proxy health information seeking are still insufficiently understood

As part of the DFG-funded project “Information Search as a Social Support Service in Informal Relationships”, we investigate these issues using both quantitative and qualitative network analysis methods. Through a mixed-methods approach, we aim to identify typical proxy search roles and recurring patterns of information exchange by integrating findings from both data types.

The results will contribute to a more nuanced understanding of the informational and counseling needs of proxy seekers, thereby informing the development of health communication strategies and the structuring of information processes within the healthcare system. Given that family members and friends often serve as primary sources of health information and play a central role in managing illness, the findings have significant implications for patient health and well-being.

Prof. Dr. Thomas Friemel at the University of Zurich is a cooperation partner in the project ending date. You can find more information on the DFG project here.