Bielefeld School of Public Health
Health Communication
The "Health Communication" profile focuses on knowledge and research into the importance of communication and media for health and illness. After completing this profile, you will be able to develop effective communication strategies in various health contexts and apply them in a targeted manner.
The profile is interdisciplinary. This means that health promotion and health counselling are viewed from different scientific perspectives. These include approaches and theories of communication science, concepts of science and risk communication as well as counselling contexts of care and prevention.
In the profile, you can choose seminars and projects from three modules:
- Strategic health communication
- Health-related counselling
- Health-related science and risk communication
The aim is to give you a broad understanding of communication, media and counselling in different health contexts. This will enable you to open up a broad field of work. This includes areas of activity such as
- Health education, prevention and information,
- Health, organisational and political consulting,
- Health-related media reporting and social media content,
- science communication,
- communicating risks and recommendations for action to the population and risk groups,
- strategic communication in the form of public relations and health campaigns in and for institutions, foundations and companies in the healthcare sector.
You will learn
- describe, explain and categorise key concepts, theories and models of health-related communication and counselling,
- analyse and design health-related communication and advice in a targeted manner,
- communicate in analogue and digital health-related communication processes in a target-oriented, addressee-oriented and appropriate manner,
- plan, implement and evaluate health-related communication measures with and via various media and communication channels in a systematic and evidence-based manner,
- assess the functioning, procedures and processes of strategic communication,
- assess and develop individual, person-centred counselling needs and plan health and care-related counselling processes in a structured manner,
- assess the possibilities and limitations of health-related communication.