Marketing
Prof. Dr. Reinhold Decker
Prerequisities
- Attending the course Fundamentals of Marketings beforehand and having advanced knowledge in marketing as taught in the courses Marketing Decisions and/or Marketing Research is strongly recommended.
- Additionally, participation in the exercise "Introduction to Scientific Work - Theory and Practice" is highly recommended, as it provides the necessary skills for writing academic papers, which are essentials for the Bachelor Colloquium.
Brief Description
The Bachelor Colloquium on marketing serves as preparation for a Bachelor's thesis at the Chair of Business Administration, esp. Marketing. In this course, students are introduced to scientific work and literature research and develop their own research question for the Bachelor's thesis within the framework of the specified main topics and critically examine it. To this end, both the basic literature and articles from current research (e.g. Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Marketing Letters) are systematically compared and objectively analyzed using a suitable framework. Only literature sources are used as a basis for working on the topics; an empirical study is not planned as part of the Bachelor Colloquium.
Application Process and General Notes
Intended Number of Participants: max. 12 students
The topics are assigned based on student preferences during the introductory session. In case of overlapping preferences, a lottery will decide.
Examination Requirements
The examination is completed through regular attendance, presentation of ongoing work, and a final presentation of the results.
After the colloquium, students may write their Bachelor’s thesis on the chosen topic.
General Notes
- Prerequisite: Attending the course Fundamentals of Marketing beforehand and having advanced knowledge in marketing as taught in the courses Marketing Decisions and/or Marketing Research. A solid understanding of statistics is advantageous.
- Presentation dates are intended to document project progress and discuss any open questions or potential improvements. Consultation sessions are held in person..
- The written documentation of the Bachelor’s thesis should follow the writing guidelines for seminar and final papers available on the chair’s website, as well as the relevant requirements for bachelor’s theses.
The focus is on quality, not quantity! - Unexcused absences will result in exclusion from the colloquium and failure of the course!
Schedule
The following dates are planned:
- Introductory event: Friday, April 25, 2025, 02:00-04:00 PM, Room: E0-180
- Information on scientific work: Wednesday, May 07, 2025, 10:00 AM - 12:00 PM, Room: W9-109
- Introductory presentations: Friday, May 23, 2025, 11:00 AM - 03:00 PM, Room: W0-109
- Final presentations: Thursday, July 17, 2025, 02:00-06:00 PM, Room: E0-180
- Literature training course: Tuesday, May 06, 2025, 10:00 AM - 12:00 PM, online
Final submission deadline for the Bachelor's theses:
- will be announced soon