Marketing
Prof. Dr. Reinhold Decker
Prerequisites for Participation
- Successful completion of the Seminar on Marketing is strongly recommended for participation in the Master Colloquium.
- Additionally, participation in the exercice "Introduction to Scientific Work - Theory and Practice" is strongly recommended, as it provides the necessary knowledge for planning, writing, and evaluating empirical studies required for the Master Colloquium.
- Profound knowledge in scientificwork is expected. Suitable resources include, for example, the following works:
- Ebster, C.; Stolzer, L. (2017): Wissenschaftliches Arbeiten für Wirtschafts- und Sozialwissenschaftler, 5., überarbeitete Auflage, Wien: Facultas Verlag.
- Kornmeier, M. (2018): Wissenschaftlich schreiben leicht gemacht: Für Bachelor, Master und Dissertation, 8., aktualisierte Auflage, Bern [u.a.]: UTB.
- Rossig, W. E. (2011): Wissenschaftliche Arbeiten: Leitfaden für Haus- und Seminararbeiten, Bachelor- und Masterthesis, Diplom- und Magisterarbeiten, Dissertationen, 9., überarbeitete Auflage, BerlinDruck: Achim.
- Theisen, M. R. (2013): Wissenschaftliches Arbeiten: Erfolgreich bei Bachelor- und Masterarbeit, 16., vollständig überarbeitete Auflage, München: Vahlen.
LP
- 30, only in combination with the Master Thesis in Marketing
Brief Description
In this colloquium, marketing Master's students present the concept and results of their theses as part of their study performance. The discussions following each presentation with supervisorsand students aim to convey important aspects, methods, and guidelines for the creation of their own work to the audience. Additionally, the presentations provide in-depth insights into current research topics in marketing.
Students who are writing or intend to write a master thesis at the Chair of Business Administration, especially in Marketing, are explicitly advised to regularly attend this colloquium. General (including formal) suggestions and advice given during the colloquium are also relevant for other Master's theses and form part of the supervision of all Master theses at the Chair.
Please note the guidelines for preparing Master presentations.