Basics of Science Communication
National Institute of Science Communication (NaWik)
In this basic course offered by the National Institute for Science Communication (NaWik), participants will learn the fundamentals of science communication, including the audience-appropriate presentation of information, the use of media and platforms to disseminate scientific knowledge, and the development of clear and understandable messages. This e-learning course is available online at any time and can be accessed flexibly within a period of six months. The learning units are modular in structure, and a handout is provided for each module. Multimedia learning is supported by videos, animations, texts, audio content, and interactive elements such as quizzes and tests. At the end of the eight-hour course, there is a final test. If completed successfully you will receive a certificate of participation from the National Institute for Science Communication (NaWik).
- Modules
Module 1: Introduction to Science Communication
Module 2: Key Actors & Roles in External Science Communication
Module 3: Key Dimensions of Science Communication
Module 4: NaWik Framework: Target Audience
Module 5: NaWik Framework: Topic Selection
Module 6: Crafting a Core Message
Module 7: NaWik Framework: Choosing the Right Medium
Module 8: NaWik Framework: Defining the Communication Style
Module 9: NaWik Framework: Setting Communication Goals
Module 10: Principles of Clear Communication
Module 11: Building Trust in Science Communication
Module 12: Navigating Media Interactions
Module 13: Effective Messaging: Avoiding Common Mistakes
Module 14: Developing Media Competence- Target Group
- About NaWik
NaWik offers practical training and further education formats in science communication for researchers, students, and public relations professionals to effectively communicate research. The seminars, led by experienced instructors, are available nationwide or at the Karlsruhe Institute of Technology (KIT). Founded in 2012 as a non-profit limited liability company, NaWik is supported by the Klaus Tschira Foundation and KIT.
The NaWik-network provides communicating scientists with a permanent platform for exchange and networking in order to share knowledge and present projects.