Marketing

Course Overview

SoSe 2025

• Courses
• Registration Deadlines
• Submission Deadlines
• Exam Dates
• Exam Reviews
• Information for Erasmus Students
• Information on Master's Theses
• Course Materials

Courses

The following overview reflects the current planning status of the courses offered in the SoSe 2025 and is subject to change. There may still be schedule adjustments.

ATTENTION!

Please note that no lecture "Special forms of marketing" will be offered in the WiSe 2025/26. The lecture "Special forms of marketing: Customer Experience Marketing“ will be offered again in SoSe 2026.

If you are planning to take the exam 31-MM11 in WiSe 2025/26, we strongly advise you to attend the lecture "Special Forms of Marketing: Introduction to Service Marketing" in the upcoming SoSe 2025!

Registration Deadlines

For participation in the

• Seminar on Marketing (Master)

a binding registration via anmeldung-marketing@uni-bielefeld.de is required! All the information that you need to include in the email can be found on the course page for the Seminar on Marketing. Registrations are possible until March 17, 2025, 12:00 PM! The announcement of participants will be made via eKVV.

Only complete applications will be considered for the allocation of spots!

 

For participation in the

• Practical Exercise in Strategic Marketing (Master)

a binding registration via anmeldung-marketing@uni-bielefeld.de is required! All the information that you need to include in the email can be found on the course page for the Practical Exercise. Registrations are possible until March 17, 2025, 12:00 PM! The announcement of participants will be made via eKVV.

Only complete applications will be considered for the allocation of spots!

 

For participation in

• Introduction to Scientific Work - Theory and Practice

a binding registration via anmeldung-marketing@uni-bielefeld.de is required! All the information that you need to include in the email can be found on the course page for the Scientific Work exercise. Registrations are possible until March 17, 2025, 12:00 PM! The announcement of participants will be made via eKVV.

Only complete applications will be considered for the allocation of spots!

Submission Deadlines

Bachelor Colloquium
The final deadline for Bachelor theses:

• to be announced

Please note the current information from the examination office regarding the submission of Bachelor theses: https://www.uni-bielefeld.de/fakultaeten/wirtschaftswissenschaften/fakultaet/organisation/pruefungsamt/aktuelles/

Seminar on Marketing (Master)
Deadline for the submission of assignments:

• to be announced

Exam Dates

Exam Registration

Registration for the course-related exams of the profile phase is done exclusively through eKVV and is strongly advised, as participation cannot be guaranteed otherwise. For more information, please check the examination office’s homepage or the eKVV for the respective exam.

Exam Dates

In general, i.e., unless stated otherwise, the following guidelines apply to all exams of the chair:

• Allowed and required tool: Non-programmable calculator. Borrowing a calculator during the exam is neither possible nor permitted.
• Additionally, the use of non-commented, paper-based dictionaries is allowed. The use of electronic dictionaries is not permitted.

Module exam 31-M12 (Marketing)

• 1. date: Thursday, July 31, 2025, start 10 AM, duration of exam: 90 minutes, Rooms: H4, H7, Y-0-111
• 2. date: Tuesday, September 23, 2025, start 11 AM, duration of exam: 90 minutes, Room: Audimax, Y-0-111

Module 31-IndiErg-5 (Marketing)

• 1. date: Thursday, July 31, 2025, start 10 AM, duration of exam: 90 minutes, Room to be announced
  Registration by e-mail to LstRDecker@uni-bielefeld.de by April 30, 2025, 12 PM, required!
• 2. date: Tuesday, September 23, 2025, start 11AM, duration of exam: 90 minutes, Room to be announced
  Registration by e-mail to LstRDecker@uni-bielefeld.de by April 30, 2025, 12 PM, required!

Module exam 31-M12 (Marketing)

• 1. date (SoSe 2025) and 2. date (WiSe 2024/25):
  Tuesday, July 29, 2025, start 08 AM, duration of exam: 90 minutes, Room: H4

Module exam 31-MM11 (Marketing)

• 1. date (SoSe 2025) and 2. date (WiSe 2024/25):
  Thursday, July 24, 2025, start 02 PM, duration of exam: 90 minutes, Room: H7

Note:
Questions for the course "Customer Experience Management" in the topic area "Special Forms of Marketing" will be in English. Answers may be given either entirely in German or entirely in English.

Exam Reviews

Dates for the exam reviews will be announced as soon as they are fixed!

Further information and registration for exam reviews can be found here.

Information for Erasmus Students

Erasmus students who are studying at Bielefeld University for only one semester are strongly advised to contact the responsible lecturer regarding required examinations at the beginning of the semester.

Information on Master's Theses

All information on the assignment and processing of Master’s theses, as well as Master’s thesis presentations, can be found here.

Final theses should be submitted electronically by email (including signed declaration of originality) by the deadline. The thesis, which must match the printed version, should be sent as a PDF document via email to pamt_wiwi@uni-bielefeld.de and the examiners (open distribution list). Please use your university email address for sending the thesis. A printed version is not required at this time.

Please note the current information from the examination office regarding the submission of Master theses: https://www.uni-bielefeld.de/fakultaeten/wirtschaftswissenschaften/fakultaet/organisation/pruefungsamt/aktuelles/

Course Materials

Course materials can be found in the respective Lernraum/Moodle of the course.