Marketing
Prof. Dr. Reinhold Decker
Courses
The following overview reflects the current planning status of the courses offered in the WiSe 2025/26 and is subject to change. There may still be schedule adjustments.
ATTENTION! Change in the schedule for Semianr on Marketing, Practical Exercises (BA / MA), and Bachelor Colloquium!
Please note that starting in the summer semester of 2026, we will be introducing a changed schedule for our master's seminar, practical exercises, and Bachelor Colloquium. These courses no longer be offered every semester, but only once a year!!!
The following schedule will be followed:
- Seminar on Marketing (Master): only in the winter semester
- Practical Exercise Bachelor: only in the winter semester
- Practical Exercise Master: only in the winter semester
- Bachelor Colloquium: only in the summer semester
When planning your studies, please note that if you do not participate in the Master's seminar or a practical exercise this semester, you will not have another opportunity to do so until the winter semester 2026/27!
Bachelor's Courses in Marketing
- Marketing Decisions (V)
- Practical Exercise in Marketing (Bachelor) (Ü)
- Bachelor Colloquium in Marketing (Ko)
eKVV:
Lecturer/s:
Type of course:
- Presence
Time:
- Introductory event (topic assignment and information on scientific work): Thursday, October 23, 2025, 09-11 AM, online (Zoom link will be sent directly to participants)
- Literature training course: around the end of October
- Introductory presentations: Wednesday, November 26, 2025, 12:30-04:30 PM, in presence, Room: will be announced as soon as possible
- Final presentations: Thursday, January 29, 2026, 09 AM - 01 PM, in presence, Room: will be announced as soon as possible
Master's Courses in Marketing
Registration Deadlines
For participation in the
- Seminar on Marketing (Master)
a binding registration via anmeldung-marketing@uni-bielefeld.de is required! All the information that you need to include in the email can be found on the course page for the Seminar on Marketing. Registrations are possible from August 26, 2025 until September 21, 2025, 12:00 PM! The announcement of participants will be made via eKVV.
Only complete applications will be considered for the allocation of spots!
For participation in the
- Practical Exercise in Marketing (Master)
a binding registration via anmeldung-marketing@uni-bielefeld.de is required! All the information that you need to include in the email can be found on the course page for the Practical Exercise. Registrations are possible from August 26, 2025 until September 21, 2025, 12:00 PM! The announcement of participants will be made via eKVV.
Only complete applications will be considered for the allocation of spots!
Submission Deadlines
Bachelor Colloquium
The final deadline for Bachelor theses:
- to be announced
Please note the current information from the examination office regarding the submission of Bachelor theses: https://www.uni-bielefeld.de/fakultaeten/wirtschaftswissenschaften/fakultaet/organisation/pruefungsamt/aktuelles/
Seminar on Marketing (Master)
Deadline for the submission of assignments:
- Friday, February 27, 2026, 11:59 PM
Exam Dates
Exam Registration
Registration for the course-related exams of the profile phase is done exclusively through eKVV and is strongly advised, as participation cannot be guaranteed otherwise. For more information, please check the examination office’s homepage or the eKVV for the respective exam.
Exam Dates
In general, i.e., unless stated otherwise, the following guidelines apply to all exams of the chair:
- Allowed and required tool: Non-programmable calculator. Borrowing a calculator during the exam is neither possible nor permitted.
- Additionally, the use of non-commented, paper-based dictionaries is allowed. The use of electronic dictionaries is not permitted.
Module exam 31-M12 (Marketing)
-
Dates will be announced as soon as they are confirmed.
Module exam 31-MM11 (Marketing)
-
Dates will be announced as soon as they are confirmed.
Note:
Questions for the course "Customer Experience Management" in the topic area "Special Forms of Marketing" will be in English. Answers may be given either entirely in German or entirely in English.
Exam Reviews
Dates for the exam reviews will be announced as soon as they are fixed!
Further information and registration for exam reviews can be found here.
Information for Erasmus Students
Erasmus students who are studying at Bielefeld University for only one semester are strongly advised to contact the responsible lecturer regarding required examinations at the beginning of the semester.
Information on Master's Thesses
All information on the assignment and processing of Master’s theses, as well as Master’s thesis presentations, can be found here.
Final theses should be submitted electronically by email (including signed declaration of originality) by the deadline. The thesis, which must match the printed version, should be sent as a PDF document via email to pamt_wiwi@uni-bielefeld.de and the examiners (open distribution list). Please use your university email address for sending the thesis. A printed version is not required at this time.
Please note the current information from the examination office regarding the submission of Master theses: https://www.uni-bielefeld.de/fakultaeten/wirtschaftswissenschaften/fakultaet/organisation/pruefungsamt/aktuelles/