Focus areas
Programming as a Creative Technique – Television as both the subject and object of sociocultural transformation processes
The establishment of television as a mass medium during the 1960s, as well as the decline in its relevance that television is currently experiencing, can be viewed as key phases of a profound global media transformation. It is precisely the competition with other media – whether established or newly emerging – that compels program makers to develop new formats and, in doing so, to creatively engage with available airtime and already established media formats. At the same time, the new formats established in this way influence social change processes in other spheres of action due to television’s dominant role as a medium. This dynamic of creative action in the context of the transformation of media landscapes and their interaction with social transformation processes constitutes the project’s primary research focus.
Involved colleagues