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  • F03

    Practices of comparing in Supplier Competition and Customer Orientation: The American and the German Automotive Industry in the 20th Century

    Werbung von General Motors
    © General Motors


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Wir trauern um unseren Kollegen und Freund Thomas Welskopp (1961-2021).

Seine intellektuelle Klarheit, kreative Projektentwicklung und
nicht zuletzt sein feinsinniger Humor werden uns sehr fehlen.

Du hast uns zu früh verlassen, Thomas!





Nachruf der Universität Bielefeld
Nachruf von Daniel Siemens in der FAZ
Kondolenzbuch



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F03 (A02) | Practices of comparing in Supplier Competition and Customer Orientation: The American and the German Automotive Industry in the 20th Century

Profile

This project (a continuation of A02) deals with practices of comparing in the competitive, rapidly expanding market for automobile since the early 20th century. Here, focus is not only placed on the manufacturing companies as comparative actors, the comparative products of which were aimed at recipients such as the state as well as at manufacturing companies as customers. Rather, individual end customers are now shifting to the centre of comparative activities. New actors for comparison emerge, who turn comparing into a business model and constitute the automotive market as providers of market services.

Project Management

© Philipp Ottendörfer

Thomas Welskopp

Academic Co-worker

© Philipp Ottendörfer

Sarah Elisabeth Klode

© Philipp Ottendörfer

Richard Höter


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